Electronic Retailing Systems International introduces PromoFlash; ERS ShelfNet System improves promotion effectiveness.WILTON, Conn.--(BUSINESS WIRE)--Feb. 9, 1996--Electronic Retailing Systems International Inc. (The "company") has introduced PromoFlash(TM), an electronic merchandising product, which is an added component to the company's existing ShelfNet System(TM), it was announced today. The PromoFlash(TM) module is intended to add a lift to promotions by highlighting products with a flashing light Flashing Light is a rhythmic light in which the total duration of the light in each period is clearly shorter than the total duration of the darkness and in which the flashes of light are all of equal duration. . The company has filed an application with the U.S. Patent and Trademark Office covering the PromoFlash(TM) product. According to Bruce F. Failing Jr., president and chief executive officer of the company, "We believe that the ShelfNet System(TM) provides retailers with a competitive business advantage in automating store operating systems dealing with price management, inventory management and merchandising management. The addition of PromoFlash to our suite of applications means that retailers now have an exciting merchandising tool from ERS ERS, n.pr See extended rotated side-bent. , which is designed to increase sales and margins. We believe this exciting merchandising tool will provide ERS customers with additional financial benefits from their investment in the ERS ShelfNet System(TM). ERS is a leading developer and supplier of electronic shelf label Electronic Shelf Label is a system used by Retailers for displaying price on shelves. Automating the price change process enhances in-store merchandising and store compliance. These features add up to increased sales and reduced overall operational costs. systems in the emerging market for these systems. The ERS system is designed to provide accurate pricing by linking a store's central computer both to its checkout scanner and to the ERS electronic liquid crystal display liquid crystal display (LCD) Optoelectronic device used in displays for watches, calculators, notebook computers, and other electronic devices. Current passed through specific portions of the liquid crystal solution causes the crystals to align, blocking the passage of light. labels at the shelf-edge. The ERS system allows for pricing information to be automatically changed on the electronic shelf labels when prices in the store's point of sale scanners are changed. This system eliminates the need for paper price tags, which require labor-intensive servicing, and eliminates inaccuracies that can occur when prices shown on paper shelf labels do not match prices that have been updated in the scanners. The ERS system also includes patented software applications that enable the retailer to communicate additional product information to and from the aisle to secure additional merchandising, space management, and inventory management benefits. ERS's common stock is traded on the NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on National Market System under the symbol "ERSI ERSI Environment Remote Sensing Institute ". CONTACT: Electronic Retailing Systems International Inc. Bruce F. Failing, Jr., 203/761-7908 or The Krantz Krantz is the name of two persons:
Melissa M. Krantz, 212/891-7235 |
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