Electronic Retailing Systems International, Inc. Names New Vice President of Marketing.NORWALK, Conn.--(BUSINESS WIRE)--Aug. 25, 1998--Electronic Retailing Systems International, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : ERSI ERSI Environment Remote Sensing Institute ) today announced that Paul S. Lavoie has joined the company as Vice President of Marketing. He will be responsible for all aspects of strategic and tactical marketing, which includes Strategic Planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. , Product Management, Public and Industry Relations, Sales Support and Strategic Alliances. Mr. Lavoie brings over 18 years of Retail and Retail Sales and Marketing experience to ERS ERS, n.pr See extended rotated side-bent. . He began his career at Edwards Super Food Stores (an Ahold a·hold n. Hold; grip: "I knew I could make it all right if I got . . . back to the hotel and got ahold of that bottle of brandy" Jimmy Breslin. Company), where he held increasingly responsible positions in Store Operations, Training and Development, Human Resources The fancy word for "people." The human resources department within an organization, years ago known as the "personnel department," manages the administrative aspects of the employees. Management, Systems Development, Advertising and Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most . He joined ACTMEDIA, Inc. in 1993 as Director, Retail Operations. He rose rapidly through the organization and upon the acquisition of ACTMEDIA by News America in August 1997, he was named Senior Vice President, Retail Marketing. ACTMEDIA's store program participation list grew approximately 76% under Mr. Lavoie's leadership, resulting in significant revenue and profit growth. "Paul's extensive retail and industry relationships, coupled with his proven record of success in the industry should help us establish the ERS ShelfNet(R) wireless, RF-based Electronic Shelf Label Electronic Shelf Label is a system used by Retailers for displaying price on shelves. Automating the price change process enhances in-store merchandising and store compliance. These features add up to increased sales and reduced overall operational costs. (ESL (1) An earlier family of client/server development tools for Windows and OS/2 from Ardent Software (formerly VMARK). It was originally developed by Easel Corporation, which was acquired by VMARK. ) system as the standard throughout the retail marketplace," said Bruce F. Failing, Jr., Chief Executive Officer of ERS. "We believe our ability to attract an individual of Paul's talent and industry reputation to our organization is a strong statement of the true potential of the ESL industry and our ShelfNet system." "We believe the ESL market represents a tremendous opportunity," commented Paul Lavoie. "Retailers understand the tactical value of replacing paper shelf labels. Our opportunity is to prove the strategic value of the ShelfNet system. By accomplishing our marketing objectives, we will positively impact the way retailers manage their business as well as help them create new and enhanced relationships with their customers." ERS is a leading developer and supplier of electronic shelf labeling systems designed to improve retailer profitability. The ERS ShelfNet(R) system is designed to assist retailers in cost savings and pricing accuracy by using a wireless network to link a store's central computer both to its check-out scanner and to the ESLs that display pricing information at the shelf edge. With ShelfNet, this pricing information is updated automatically on the ESLs when prices in the point-of-sale (POS (1) See point of sale and packet over SONET. (2) "Parent over shoulder." See digispeak. POS - point of sale ) scanner are changed. This provides price integrity between the shelf edge and the POS scanners. ShelfNet uses spread spectrum RF technology, which is the most widely used method of wireless communication in retail today. In addition, ShelfNet uses a suite of patented software applications designed to communicate merchandising, inventory and other information to and from store personnel in the aisle. These applications are designed to provide value-added benefits to retailers in the areas of shelf- edge merchandising, replenishment control, strategic pricing and shelf set compliance. This press release contains forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. that involve risks and uncertainties. ERS' actual results may vary from those anticipated due to a number of factors, including, without limitation, the timely availability and acceptance of new products, the rate of development of the emerging market for electronic shelf label systems, the impact of competitive products and pricing, the management of growth, and other factors set forth in reports and other documents filed by ERS with the Securities and Exchange Commission from time to time.
CONTACT: Tina Horne
Electronic Retailing Systems International, Inc.
203/849-2500
or
Roanne Kulakoff
Kekst and Company
212/521-4800
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