Electronic Retailing Systems International, Inc. Expands Installation Base of Its Wireless RF- Based Electronic Shelf Label System.NORWALK, Conn.--(BUSINESS WIRE)--June 24, 1998--Electronic Retailing Systems International, Inc. (ERS ERS, n.pr See extended rotated side-bent. ) (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :ERSI ERSI Environment Remote Sensing Institute ) today announced it continues to expand installations of its wireless RF- based, electronic shelf label Electronic Shelf Label is a system used by Retailers for displaying price on shelves. Automating the price change process enhances in-store merchandising and store compliance. These features add up to increased sales and reduced overall operational costs. system. Shaw's Supermarkets, Inc. will install three additional ERS ShelfNet(R) systems in their New Haven, Wallingford and Waterbury, Connecticut stores, which replace competitors' Electronic Shelf Label (ESL (1) An earlier family of client/server development tools for Windows and OS/2 from Ardent Software (formerly VMARK). It was originally developed by Easel Corporation, which was acquired by VMARK. ) systems. ERS has already installed five wireless systems in Shaw's stores over the past six months. "The new wireless shelf label system from ERS now delivers the performance we always believed it would," said Bernard Rogan, official spokesperson for Shaw's. "With Electronic Shelf Labels at the shelf edge, we not only insure price integrity to our customers, but we also see enormous opportunities for effective labor management. ShelfNet's capabilities to automate many of our in-aisle processes means we're able to reallocate Verb 1. reallocate - allocate, distribute, or apportion anew; "Congressional seats are reapportioned on the basis of census data" reapportion allocate, apportion - distribute according to a plan or set apart for a special purpose; "I am allocating a loaf of resources to activities that offer better service and value to our customers. We continue to invest in ESLs as we believe it is the technology that can best leverage our position in this highly competitive retail marketplace." "We believe Shaw's now has more experience with wireless ESLs than any other retailer," said Bruce F. Failing, Jr., Chief Executive Officer of ERS. "Their commitment to our new generation wireless system is evidenced by their continued installation of ERS systems in place of competitors' ESL systems. These additional orders are validation that ERS is delivering what the market needs." Shaw's is a major food retailer in New England, with 124 stores located throughout Maine, Massachusetts, Vermont, Rhode Island Rhode Island, island, United States Rhode Island, island, 15 mi (24 km) long and 5 mi (8 km) wide, S R.I., at the entrance to Narragansett Bay. It is the largest island in the state, with steep cliffs and excellent beaches. , New Hampshire New Hampshire, one of the New England states of the NE United States. It is bordered by Massachusetts (S), Vermont, with the Connecticut R. forming the boundary (W), the Canadian province of Quebec (NW), and Maine and a short strip of the Atlantic Ocean (E). and Connecticut. Shaw's is a wholly-owned subsidiary of J. Sainsbury plc., a leading food retailer in the United Kingdom. ERS is a leading developer and supplier of electronic shelf labeling systems designed to improve retailer profitability. The ERS ShelfNet(R) system is designed to assist retailers in cost savings and pricing accuracy by using a wireless network to link a store's central computer both to its check-out scanner and to the Electronic Shelf Labels (ESLs) that display pricing information at the shelf edge. With ShelfNet, this pricing information is updated automatically on the ESLs when prices in the point-of-sale (POS (1) See point of sale and packet over SONET. (2) "Parent over shoulder." See digispeak. POS - point of sale ) scanner are changed. This provides price integrity between the shelf edge and the POS scanners. The ShelfNet system uses spread spectrum RF technology, which is the most widely used method of wireless communication in retail today. In addition, ShelfNet uses a suite of patented software applications designed to communicate merchandising, inventory and other information to and from store personnel in the aisle. These applications are designed to provide value-added benefits to retailers in the areas of shelf-edge merchandising, replenishment control, strategic pricing and shelf set compliance.
CONTACT: Tina Horne
ERS International, Inc.
203.849.2500
or
Roanne Kulakoff
Kekst and Company
212.521.4800
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