Electronic Retailing Systems International, Inc. Announces Wireless System Performance Milestone.NORWALK, Conn.--(BUSINESS WIRE)--Sept. 2, 1998-- 24,000 Label Installation Provides Comprehensive Store Coverage Using 2.4 GHz Spread Spectrum Wireless RF Communication Electronic Retailing Systems International, Inc. (ERS ERS, n.pr See extended rotated side-bent. )(NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : ERSI ERSI Environment Remote Sensing Institute ) today announced it has achieved a new in-store spread spectrum wireless performance milestone. Shaw's Supermarkets This article is about Shaw's Supermarkets. For the historic original Star Market chain owned by the Mugar family, see Star Market. Shaw's, along with sister store, Star Market, is a wholly owned subsidiary of Eden Prairie, Minnesota-based Supervalu. has installed more than 24,000 ERS wireless Electronic Shelf Labels Electronic Shelf Label is a system used by Retailers for displaying price on shelves. Automating the price change process enhances in-store merchandising and store compliance. These features add up to increased sales and reduced overall operational costs. (ESLs) in its store in Wallingford, CT. "Our history with ERS labels has been consistent over time. We start with a base number of labels, approximately 15,000 - 17,000 per store," stated Bernard J. Rogan, spokesperson for Shaw's Supermarkets, Inc. "The inherent price integrity of ESLs is a real confidence builder for our customers. They come to expect labels throughout the store. We then expand the number of labels to provide comprehensive store coverage." "This milestone is significant from two perspectives," said Bruce F. Failing, Jr., Chief Executive Officer for ERS. "First, it continues to prove that spread spectrum RF works well as a data transmission vehicle for high volumes of label communications. Second, the sheer volume of labels installed confirms that ERS's wireless ESL (1) An earlier family of client/server development tools for Windows and OS/2 from Ardent Software (formerly VMARK). It was originally developed by Easel Corporation, which was acquired by VMARK. system allows retailers to achieve coverage in areas of the store that were previously unreachable by alternative electronic labeling systems." Shaw's is a major food retailer in New England New England, name applied to the region comprising six states of the NE United States—Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, and Connecticut. The region is thought to have been so named by Capt. , with 125 stores located throughout Maine, Massachusetts, Vermont, Rhode Island Rhode Island, island, United States Rhode Island, island, 15 mi (24 km) long and 5 mi (8 km) wide, S R.I., at the entrance to Narragansett Bay. It is the largest island in the state, with steep cliffs and excellent beaches. , New Hampshire New Hampshire, one of the New England states of the NE United States. It is bordered by Massachusetts (S), Vermont, with the Connecticut R. forming the boundary (W), the Canadian province of Quebec (NW), and Maine and a short strip of the Atlantic Ocean (E). and Connecticut. Shaw's is a wholly-owned subsidiary of J. Sainsbury plc, a leading retailer in the United Kingdom. ERS is a leading developer and supplier of electronic shelf labeling systems designed to improve retailer profitability. The ERS ShelfNet(R) system is designed to assist retailers in cost savings and pricing accuracy by using a wireless network to link a store's central computer both to its check-out scanner and to the ESLs that display pricing information at the shelf edge. With ShelfNet, this pricing information is updated automatically on the ESLs when prices in the point-of-sale (POS (1) See point of sale and packet over SONET. (2) "Parent over shoulder." See digispeak. POS - point of sale ) scanner are changed. This provides price integrity between the shelf edge and the POS scanners. ShelfNet uses spread spectrum RF technology, which is the most widely used method of wireless communication in retail today. In addition, ShelfNet uses a suite of patented software applications designed to communicate merchandising, inventory and other information to and from store personnel in the aisle. These applications are designed to provide value-added benefits to retailers in the areas of shelf-edge merchandising, replenishment control, strategic pricing and shelf set compliance. This press release contains forward-looking statements that involve risks and uncertainties. ERS' actual results may vary from those anticipated due to a number of factors, including, without limitation, the timely availability and acceptance of new products, the rate of development of the emerging market for electronic shelf label systems, the impact of competitive products and pricing, the management of growth, and other factors set forth in reports and other documents filed by ERS with the Securities and Exchange Commission from time to time.
CONTACT: Tina Horne
Electronic Retailing Systems International, Inc.
203.849.2500
or
Bernard J. Rogan
Shaw's Supermarkets, Inc.
508.350.3316
or
Roanne Kulakoff
Kekst and Company
212.521.4800
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