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Electronic Retail Association Trade Show Exposition Sells Out!; The Most Powerful Show in Electronic Retailing Begins October 13, 2002 in Las Vegas, Paris Hotel.


Business Editors

DISTRICT OF COLUMBIA--(BUSINESS WIRE)--Sept. 25, 2002

Less than a month before the 12th Annual Electronic Retailing Association Conference and Exposition opens on October 13, 2002 in Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. , the trade show exposition has reached full capacity.

The ERA Exposition will feature over 140 suppliers representing the latest in electronic retailing, direct response television and radio production, technology, international distribution and media. Thirty companies are first-time exhibitors including 18 international, up dramatically from years past.

"This is the first time we've completely sold out of booth space," notes Elissa Matulis Myers, Electronic Retailing Association CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "It's a testament to the continued phenomenal growth of electronic direct response marketing and our role at the forefront of the industry."

A highlight of the ERA Exposition will be the ERA New Product Showcase, sponsored by HSN HSN Home Shopping Network
HSN High Speed Network
HSN Hereditary Sensory Neuropathy
HSN Highly Saturated Nitrile
HSN Healthy Schools Network, Inc.
HSN Hopping Sequence Number
HSN Historical Sample of the Netherlands
HSN Haiti Support Network
. Nearly 50 never-seen-before products, pre-qualified during ERA's series of "How to Market Your Product or Invention" seminar series will be showcased for the first time. "This is an ideal opportunity to meet new inventors and get a glance at the newest and hottest products soon to hit the market," adds Myers.

The ERA Exhibition floor will also see the additions of the Producers Studio, sponsored by Adcomm Advertising, the International Center, sponsored by BJ Global Direct and the prestigious Champion Circle Club Lounge sponsored by InfoWorx, Quest Membership Services, DPI (Dots Per Inch) The measurement of the resolution of display and printing systems. A typical CRT screen provides 96 dpi, which provides 9,216 dots per square inch (96x96). Flat panel displays from 110 to 200 dpi have also been developed.  Merchant Services Merchant services is the name given in the United States to a broad category of financial services intended for use by businesses. In its most specific use, it usually refers to the service that enables a business to accept a transaction payment by use of the customer's credit or , Media Group and Fosdick Fulfillment Corp.

World-Renowned Retail and Marketing Experts to Speak

The 12th Annual Electronic Retailing Association Conference and Exposition education sessions feature a series of renowned speakers and topics to complement this year's theme, "Knowledge is Power."
-- CNN broadcasting icon Larry King will bring the "ERA version" of Larry King Live to the conference on Monday, October 14th as the keynote speaker. In a mock broadcast, complete with full set, King will interview direct response industry icons to get the real story on what the future holds for electronic retailing.

-- John Stones, COO of The Aftermarket Company guides a panel of industry experts in a lively discussion about the challenges and opportunities of upselling, down selling and continuity offers.

-- Get in Touch with Your Feminine $ide. Tim Hawthorne of hawthorne direct inc leads a panel exploring the trends that are affecting the way companies market to women.

-- Writing a Killer Script in Just 60 Minutes. See how a simple idea can become a million-dollar script in less than an hour as a team of top creative and production experts write a 120-second spot, live on a giant TV screen, in real time.


Annual ERA Awards to be Presented

Comedian Paul Rodriguez For Rodriguez's son, the professional skateboarder, see .

Paul Rodriguez (born January 19, 1955 in Culiacán, Sinaloa, Mexico) is a Mexican American comedian.
 will host the ERA Awards Extravaganza on Tuesday, October 15. This prestigious annual awards competition honors best of retail direct response and DRTV DRTV Direct Response Television (media)  advertising in categories including: Infomercial of the Year, Best Shopping Channel Shopping channels are television specialty channels that present shopping related content, particularly for home shopping enthusiasts.

Home shopping pioneers:
  • Bob Circosta
  • Barry Diller
  • Bud Paxson
  • Joseph Segel
 Host, Best Celebrity Presenter, Best DRTV Web Site Design and many more.

Award show celebrity presenters include Lindsey Wagner, Hunter Tylo Hunter Tylo (born July 3, 1962) is an American actress. She is perhaps best known for her role as Dr. Taylor Hayes Marone on The Bold and the Beautiful, being one of the longest serving cast members. , Jennifer O'Neill Jennifer O'Neill (born February 20, 1948) is an American actress and author, born in Rio de Janeiro, Brazil, the daughter of a Spanish-Irish businessman and his English wife. , Fred Williamson Fred "The Hammer" Williamson (born March 5, 1938 is an American actor and former professional football player, a star defensive back in the AFL during the 1960s. Biography
Playing career
, Meredith Baxter Meredith Baxter (born June 21, 1947 in South Pasadena, California) is an American actress. Her mother was the late actress and sitcom creator Whitney Blake, and her father is Tom Baxter, who worked in radio. Her stepfather is sitcom writer, Allan Manings. , Jack LaLanne, Gary Collins, and Mary Anne Mobley. Ernst & Young will handle the ballots ensuring the winners will be kept secret until they are announced on stage.

About The 12th Annual ERA Conference & Exhibition, Paris, Las Vegas

A complete conference agenda is available at: http://www.retailing.org/meetings/annualagenda02.html

Full registration fees for ERA 2002 are $895 for ERA Members and $1,695 for Non-Members. For more information, call ERA at 800-987-6462 or visit www.retailing.org. Expo only passes are available and registration is possible on-site beginning on Saturday, October 12th.

Founded in 1990, the Electronic Retailing Association (ERA) is a trade association representing the $125 billion electronic retailing industry. It is comprised of more than 450 member companies and subsidiaries worldwide that use the power of electronic retailing to sell direct to consumers via television, radio, Internet, and wireless media. The ERA Annual Conference & Exposition held in Las Vegas each October is the only trade show and exhibition devoted exclusively to electronic direct response retail sales. More information is available at 703-841-1751 or 1-800-987-6462 or online at www.retailing.org.

Attention Editors: Complimentary press credentials are available. To get yours, call Jill McBride at 513-231-5115 or register online at www.retailing.org/communications/pressroom.html.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Date:Sep 25, 2002
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