Electronic Arts acquires distributor in Spain; forms third subsidiary in continental Europe.
The new subsidiary will continue to provide the Spanish market with products from Electronic Arts and other leading independent software publishers. Financial terms of the agreement were not disclosed.
The acquisition continues the company's commitment to local content and direct sales channel expansion in continental Europe that began two years ago. Electronic Arts also has operations in the United Kingdom, France and Germany.
DROsoft, with 22 employees representing sales, marketing and Spanish language development personnel, has been Electronic Arts' non-exclusive licensee for over ten years. The acquisition provides Electronic Arts with direct relationships with retailers in the Spanish market.
"We are committed to growing our direct distribution in Europe. DROsoft, with its management strength and proven track record is an ideal partner," stated Mark S. Lewis, senior vice president for international operations. "International markets continue to offer tremendous business opportunities for us. A strong local presence allows us to offer superior service and support to our customers and having a direct link to the retail outlets is paramount for success."
Electronic Arts (EA) is a leading interactive entertainment company. EA was founded in 1982 and has an annual sales rate of over $400 million. The company is headquartered in San Mateo, California, and has offices in Texas, Canada, the United Kingdom, continental Europe, Australia and Japan. EA develops, publishes and distributes software worldwide for game machines such as Sega Genesis, Super NES, and 3DO Interactive Multiplayer, as well as IBM PC and Macintosh computers. -0- Note to Editors: Electronic Arts is a registered trademark and EA-Kids is a trademark of Electronic Arts. 3DO and Interactive Multiplayer are trademarks of The 3DO Company. Sega and Genesis are trademarks of Sega Enterprises, Ltd. Super NES is a registered trademark of Nintendo of America, Inc. All other trademarks are the property of their respective owners.
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