Electronic Arts acquires distributor in Spain; forms third subsidiary in continental Europe.
SAN MATEO San Mateo (săn mətā`ō), city (1990 pop. 85,486), San Mateo co., W Calif., on San Francisco Bay; inc. 1894. It is a commercial and retail center with some high-technology manufacturing. San Mateo, Spanish for St. , Calif.--(BUSINESS WIRE)--Nov. 14, 1994--Electronic Arts (NASDAQ NASDAQ
in full National Association of Securities Dealers Automated Quotations
U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :ERTS ERTS Electronic Arts, Inc. (stock symbol)
ERTS Earth Resources Technology Satellite (US NASA)
ERTS Embedded Real Time Systems
ERTS Enhanced Remote Transit Shed ), a leading international interactive entertainment company, today announced it has acquired DROsoft, a major independent distributor and republisher of entertainment software, headquartered in Madrid, Spain.
The new subsidiary will continue to provide the Spanish market with products from Electronic Arts and other leading independent software publishers. Financial terms of the agreement were not disclosed.
The acquisition continues the company's commitment to local content and direct sales channel expansion in continental Europe Continental Europe, also referred to as mainland Europe or simply the Continent, is the continent of Europe, explicitly excluding European islands and, at times, peninsulas. that began two years ago. Electronic Arts also has operations in the United Kingdom, France and Germany.
DROsoft, with 22 employees representing sales, marketing and Spanish language Spanish language, member of the Romance group of the Italic subfamily of the Indo-European family of languages (see Romance languages). The official language of Spain and 19 Latin American nations, Spanish is spoken as a first language by about 330 million persons development personnel, has been Electronic Arts' non-exclusive licensee for over ten years. The acquisition provides Electronic Arts with direct relationships with retailers in the Spanish market.
"We are committed to growing our direct distribution in Europe. DROsoft, with its management strength and proven track record is an ideal partner," stated Mark S. Lewis, senior vice president for international operations Internal Operations (I.O., IO or I/O) is a fictional American Intelligence Agency in Wildstorm comics. It was originally called International Operations. I.O. first appeared in WildC.A.T.S. volume 1 #1 (August, 1992) and was created by Brandon Choi and Jim Lee. . "International markets continue to offer tremendous business opportunities for us. A strong local presence allows us to offer superior service and support to our customers and having a direct link to the retail outlets is paramount for success."
Electronic Arts (EA) is a leading interactive entertainment company. EA was founded in 1982 and has an annual sales rate of over $400 million. The company is headquartered in San Mateo, California San Mateo is a city in San Mateo County, California, in the San Francisco Bay Area. It is one of the larger suburbs on the San Francisco Peninsula, located between Burlingame to the north, Foster City to the East, and Belmont to the south. , and has offices in Texas, Canada, the United Kingdom, continental Europe, Australia and Japan. EA develops, publishes and distributes software worldwide for game machines such as Sega Genesis, Super NES NES Nintendo Entertainment System
NES Not Elsewhere Specified (shipping)
NES Nuclear Export Signal
NES National Election Studies
NES Nashville Electric Service
NES National Evaluation Systems, Inc. , and 3DO Interactive Multiplayer, as well as IBM PC and Macintosh computers. -0- Note to Editors: Electronic Arts is a registered trademark and EA-Kids is a trademark of Electronic Arts. 3DO and Interactive Multiplayer are trademarks of The 3DO Company. Sega and Genesis are trademarks of Sega Enterprises, Ltd. Super NES is a registered trademark of Nintendo of America, Inc. All other trademarks are the property of their respective owners.
CONTACT: Electronic Arts
Pat Becker, 415/513-7523 (media) Caroline Hughes, 415/513-7860 (financial)