Electro-voice's $100,000 promo. (Industry Forefront).

ELECTRO-VOICE had announced its biggest sales promotion ever, called Demonstrate to Success. For the very first time in EV's 75-year history, the company is giving away $100,000 worth of great EV products to its dealers and salespeople. To qualify for the $100,000 of free EV products, dealers simply need to demonstrate to their customers how EV products are the best sounding, best performing, and best value in the professional audio marketplace.

Mike O'Neill, general manager of EV loudspeakers and electronics, stated, "The premise of Demonstrate to Success is simple: Every time an EV system is demonstrated to a customer, the customer hears the superiority of our products and wants to buy them. We offer this unique promotion as a way of encouraging and rewarding these types of hands-on demonstrations."

In each of EV's five U.S. regions the company is awarding $20,000 of the winner's choice of great EV products. A prize of $15,000 will be awarded to a winning dealer and a separate $5,000 award will be made to a winning salesperson, for total of $100,000 across all five sales regions.

To qualify, every time a dealer or salesperson demonstrates one of seven EV sound system packages tailored for different applications, that dealer or salesperson fills a promotion entry form. The more times that salespeople demo a system and fill out an entry form, the greater their chances of winning the top prize. In addition, performing demos to EV reps can also qualify as entries.

At the end of the promotion entries from all five regions will be collected and segmented, after which a drawing will be held to determine the winners during Summer NAMM 2002 in Nashville.

"We're excited about Demonstrate to Success," O'Neill said. "It rewards dealers and salespeople for doing what they do best: showing their customers the tangible and sonic benefits of EV systems."

For More information on Demonstrate To Success, call Electro-Voice/Telex toll-free at 800-392-3497.