Electric Pressure Cooker Industry Development Status and Prospect of the Industry Analysis
Electric pressure cooker is an electric heating through the temperature control, control pressure produce a certain pressure for fast cooking of sealed food warmer The product is a traditional kitchen pot, stewing, simmered to cook can be a combination of a new multi functional cooking tool, it is called "all round cooking masterElectric pressure cooker is an electric heating through the temperature control, control pressure produce a certain pressure for fast cooking of sealed food warmer. The product is a traditional kitchen pot, stewing, simmered to cook can be a combination of a new multi functional cooking tool, it is called "all round cooking master." Electric pressure cooker since its birth at the beginning, they bear the traditional alternative to rice cooker and pressure cooker pot with a major mission. However, because it is working with the pressure, so in the manufacturing, the production process involved in related technologies and processes, resulting in the development of this product is extremely slow.
From the structure of electric pressure cooker, it''s development is from the general simple pressure cooker type electric heating started, its control is not excellent, but also difficult to achieve automatic control, only to change the heating method. But with the market demand and consumer demand increased use by some of the efforts to develop professional and technical personnel, and some companies continue to research and improvement, its structure on the basis of the original has been a significant change, there has been pressed seal the lid with the floating seal separation structure, its control method also used a different method, and a voltage controlled type, temperature and mixed type control.
In the functional operations and technical applications, in addition to the traditional mechanical control, but also increased the number of electronic control, which greatly increased the pressure cooker, electric safety, functionality and automation capabilities. This is the current overall development of the domestic electric pressure cooker situation, most of the technical part of its independent innovation, compared with foreign similar products marked differences.
In other countries, the production of electric pressure cooker, R & D also has a fairly long period of time, mainly Japan, South Korea based company, its structure does not differ greatly, mainly in the control of a relatively large difference. Compare their use of electronic control technology leader in the security, functionality to achieve better, but its production cost is relatively much higher.
At present, the domestic electric pressure cooker products have been basically meet the needs of use, but in the internal structure, appearance style, function expansion there is still considerable space, so product is still the primary stage of development. Countries have no formal production standards, product structure, security, performance constraints are also little affected by the development of product business management consciousness about the product technology, quality uneven, product marketing to be very chaotic. So looking forward to the relevant industry sectors to make this regulation, control and production standards as soon as possible to ensure that the product toward a healthy direction.
Electric pressure cooker situation of market development
Electric pressure cooker on the market for quite some time, but the market is slow to cultivate. In the last century has been 80 years plus a small amount of simple type electric wok was invented and introduced to the market due to product structure, appearance, security, operational aspects are present unreasonable risks and more costs are high, the consumers do not agree to market a time away anytime soon. The early 90s, due to strong domestic electrical products, individual enterprises (such as hemisphere, flying deer) also attempted to put development and production of electric pressure cooker and put on the market. Because of its manufacture, production of the product and the product is not a great difference in the market have not done the appropriate promotion, the results with the former, like a hasty end, there is no cause for concern. With the different enterprises constantly trying to cultivate a number of professional and technical personnel, has accumulated a lot of research and development experience to develop some new structures and control principle, many patented technologies (eg, WANG Yong Guang''s "?" type structure), were produced and use.
By the late 90s, the domestic appliance market is dazzling, product production and sale of surplus phenomenon began to appear. Intense market competition, profit margins continued to decline, forcing some companies started to turn its attention to some of the marginal product, which makes electric pressure cooker, there has been the rebirth of hope, then, such as Downing, multi satellite, voice and capacity of enterprises have begun to put into production, and made a market expansion, especially in Rongsheng invested heavily in marketing to produce a certain influence, marketing has also been launched. However, due to various reasons, such as inadequate technical architecture, security risks are not resolved, enterprises to promote efforts to promote the way poor, high cost, market selling price is too high (and comparable products rice cooker, pressure cooker, big difference) and other reasons, resulting in electrical a pressure cooker market has not fully opened.
The beginning of the twenty first century, with the multi satellite, Downing, Huafeng, the highest Di so vigorously promoted, the market began to pick up, followed by charity, Yida, Supor and other brands to have joined, and in the promotion of market adopted a different sales model, such as the charity to use its sales network in the country''s rice cooker to penetrate the lower reaches of dealers to promote and give the market some impact on the breadth, while taking related promotional activities (send recipe , doing presentations, engage in training, engage in gift), to the consumers a lot of awareness of the product. Di record use of its production, development advantages, to assist a number of brand OEM, the market formed a multi brand, multi display setup, so it is recognized that fact, electric pressure cooker is a good cooking in the kitchen cooking utensils. In many ways driven, electric pressure cooker market in 2003, developed rapidly in some areas by 2005 the market growth is expected by the end of 2006, sales of up to 8 million.
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