Electric City and the Wall Street Reporter.ELK GROVE VILLAGE Elk Grove Village, village (1990 pop. 33,429), Cook and Du Page counties, NE Ill., a suburb of Chicago; inc. 1956. With a population of c.100 at the time of its establishment on open farmland, the village has grown dramatically and steadily, largely because of its , Ill.--(BUSINESS WIRE)--Sept. 2, 1999-- Electric City Corp. announces today that the Wall Street Reporter has conducted an interview with Joseph C. Marino Ma·ri·no , Daniel Constantine Known as "Dan." Born 1961. American football player. As a quarterback with the Miami Dolphins, he set several National Football League records, including those for career and single-season touchdowns and passing , CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and Chairman of the Board of Electric City Corp. Published in the September September: see month. 1999 issue of the Wall Street Reporter and can also be found on www.wallstreetreporter.com The following was published: WSR: You have come up with an innovative idea, which apparently is going to save millions of dollars. Could you give some background about this technology that you're bringing to the corporations of America? ECCC: The background of the technology is just a voltage regulator. In this country when people cane out with computers, there were power surges coming into the computer so people invented something to protect them, voltage regulator. With lighting, there has never been anything in this country or the world that delivers any protection between a transformer with power coming from outside to the inside. And whatever electricity comes in, it's what you use. With this technology, we're actually able to control the amps, the volts and kilowatts that the light fixture uses with minimum lighting loss. WRS: Is this customized for each fixture? ECCC: No. This is just one unit that actually mounts into your existing lighting panel, and the installation usually takes about three to four hours. We interrupt the customer about 15 minutes. This works with any type of existing light fixtures that you have. It could be fluorescent: it cold be high pressure sodium's; it could be metal halides, and you would get a variety of savings the minimum savings we get on existing fluorescent has been 20-30 percent. With high-pressure sodium's we're getting an average between 38-48 percent. With metal halides we're getting savings from 29 up to 38 percent. This is without changing anything no wiring, no fixture changing. WSR: Why does this actually work? Doesn't the lighting fixture draw the amount of current that it needs naturally, or is it actually drawing more than it needs? ECCC: Lighting fixtures were designed to burn within 10 percent plus or minus whatever the utility company gives you. Anything beyond that can't cause a problem. Sometimes you do find that a light fixture burns out, and you have no explanation why it burned out. It could be that utility company just changed the lines, and you8 get a tremendous surge. With this machine we actually regulate the amps, volts and kilowatts. For example, with a 400 watt. Our loss of lighting is usually 4 to 1. So if you're saving four percent of your light loss. In some cases we have found that it's as efficient as 10 to 1. You're saving 10 percent electricity versus one percent lighting loss. WSR: What you're saying then is with slight reduction of the electricity that's being delivered to the fixture, there's a lighting loss that's virtually imperceptible? ECCC: To the naked eye you cannot see the difference. WSR: There is a loss, but you see the difference. ECCC: To the naked eye, no. It all depends on what type of savings you get. If you're working between 15 to 20 to 30 percent with some fixtures, you cannot see the difference at all. When you start going to what we call a bottom threshold full savings, a 50 percent savings, then you see the light loss. WSR: Do you work with the clients to establish what that percentage savings might be so that the lighting level that they're comfortable with is maintained? ECCC: Whats wonderful about this machine is it's adjustable to whatever savings you want. It could be for one percent. It could be 10,11 or 12 percent and it's adjustable to that point. It will maintain it there at all times. WSR: Could you give us an idea of what 25 percent energy savings might mean if a large number of corporations were to adopt this technology? ECCC: A large corporation, such as a drug chain in the United States with 3,000 locations could be saving roughly between $18 to $21 million a year. Customers would not want to see a difference in the lighting even with these large savings. WSR: What is the main resistance you are receiving? ECCC: We really have no resistance at all. We've been doing very, very well. We are being accepted by major corporations and everybody that we have worked with is very happy because they're saving tons of money. WSR: How long have you been using this technology in the United States? ECCC: I wanted to make sure myself, personally. I've been an electrician for 25 years and this was too good to be true. It's like finding a cure for cancer, and you want to give the cure to everybody. I personally tested it in my company for a year. Then we had UL approvals and ETL apporvals and tons of testing. We did a couple of job sites. We wanted to make sure it really worked. After those two tests were done for one year, the tremendous savings were there. Then we started contacting numerous companies, and everybody who was hooked up, purchased the machines. It's wonderful. WSR: The machines are purchased or leased? ECCC: You could do either. We have companies that lease. There are companies that like to buy. Actually, most of the big corporations want to purchase. I mean big names, real big names that will be annouced. They do not want to lease because the savings are stunning. WSR: Will this be available to the consumer ultimately? ECCC: Yes. There's one laying right in front of me on my desk that's roughly about six inches by six inches that will be designed for homes and consumers. WSR: And what will the cost be? ECCC: The cost will be ranging around $600. So if my utility bill, electric bill, was $150 a month... WSR: It would remove 25 percent of your cost, which is about $30 in round numbers? ECCC: Correct. All of our machines are really set for a two-year payback based on kilowatt usage and demand. Now the other thing that the machines ever figured on the savings, is that it extends the life of the bulb and the ballast to almost twice the time. So if you figure all the cost of the savings between maintenance and doubling he life of the bulbs, your payback on these machines are about seven or eight months. We're telling our clients right now that the cost savings on this machine between the savings on the demand of kilowatts is under two years, that's all we're telling them. The other thing that's really wonderful occurs during the air conditioned months. We have just found out that the ballast temperature goes from 120 degrees down to 90 degrees so your air conditioner is running cooler than your place is because the heat of the bulbs and ballasts are lower. WSR: What is the plan to roll this out throughout the country? Are you going to do it yourself, or are you going to have distributorships, or are you going to have franchises? What is the marketing strategy going to be? ECCC: Our marketing strategy right now is that we're going to try to sell this technology to the major manufacturing companies all over the United States. We're already selling in 20 states. They are actually franchised from our company to each individual that we already have chosen for their backgrounds. WSR: What was your own background that allowed you to prove for yourself that this worked? ECCC: My background has nothing to do with lighting fixtures at all. I have been doing switch gear all my life,since I was 17 years old. I was an electrician, so I knew nothing about light fixtures except you turn a light on, and you change a bulb if it's bad. And if it doesn't work, you have to change the ballast. I was very enthusiastic about the energy crunch in the United States, the shortage of electricity and the deregulation coming. I was in Europe in 1996 when I heard about this new and exciting technology. The owners of this company started in Bologna 17 years ago. Look at what the company has done - they're all over Europe. They're in Poland, and Israel, so I've seen that company's market opened up all over Europe. I felt this could be tremendously successful market and I wanted to bring it to bring it to the United States. WSR: Do you have the exclusive rights? ECCC: Actually, yes. We have the exclusive rights of the whole North and South America, and South Africa. WSR: What so you see as the major challenge facing you over the next year or two? ECCC: The only major challenge I see in the next year or two is how fast can I build these machines to send to companies. WSR: What should potential investors analyze at Electric City before making a purchasing decision? ECCC: I'm not a big stock buyer myself, but I think that if you are purchasing stock in a company, you have to see the individual - the background of the person running the company, and the product, does it really work? Yes it really works. After two years of bringing this into the city of Chicago and testing it, we have not found one engineer that says it doesn't work. So if you're looking to invest money into a company that's going to we here in the year 2000 with the energy crunches, I think we're one of them. |
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