Elastic Path Software Announces Single Page Checkout for Online Stores.AJAX-based Ecommerce Checkout Improves Customer Experience and Reduces Shopping Cart Abandonment, Boosting Revenue for Online Retailers VANCOUVER, British Columbia British Columbia, province (2001 pop. 3,907,738), 366,255 sq mi (948,600 sq km), including 6,976 sq mi (18,068 sq km) of water surface, W Canada. Geography -- Fifth graph, second sentence of release dated Oct. 23, 2006 should read: The contents of the shopping cart can be adjusted at any time without losing existing data, enabling customers to see the effect of an applied promotion code without ever leaving the checkout process (sted The conts of the shopping cart can be adjusted at any time without losing existing data, enabling customers to see the effect of an applied promotion code without ever leaving the checkout process). The corrected release reads: ELASTIC elastic Of or relating to the demand for a good or service when the quantity purchased varies significantly in response to price changes in the good or service. PATH SOFTWARE ANNOUNCES SINGLE PAGE CHECKOUT FOR ONLINE STORES AJAX-based Ecommerce Checkout Improves Customer Experience and Reduces Shopping Cart Abandonment, Boosting Revenue for Online Retailers Elastic Path Software, a pioneer of flexible ecommerce software, today announced Elastic Path One Page[TM], a new single page checkout technology that allows returning customers to complete online orders with a single click. Elastic Path is announcing its AJAX-powered One Page checkout alongside the availability of Elastic Path 5, the most recent advancement of its innovative ecommerce platform (see October 23, 2006 press release "Elastic Path Software Announces Customer-Centric Ecommerce Platform"). With more and more consumers embracing online technology, the ecommerce industry is thriving. However, current research from MarketingSherpa indicates nearly three out of every five online shoppers abandon their shopping cart before finishing the order, leaving online retailers facing one of the biggest profit challenges today. Checkout issues, such as unknown delivery times, failure to disclose shipping costs prior to asking for personal information, and error handling processes, drive frustrated frus·trate tr.v. frus·trat·ed, frus·trat·ing, frus·trates 1. a. To prevent from accomplishing a purpose or fulfilling a desire; thwart: shoppers to abandon orders, costing retailers millions in lost revenue. Elastic Path is the first major ecommerce software vendor to offer a 100 percent browser-based Asynchronous Refers to events that are not synchronized, or coordinated, in time. The following are considered asynchronous operations. The interval between transmitting A and B is not the same as between B and C. The ability to initiate a transmission at either end. JavaScript and XML XML in full Extensible Markup Language. Markup language developed to be a simplified and more structural version of SGML. It incorporates features of HTML (e.g., hypertext linking), but is designed to overcome some of HTML's limitations. (AJAX)-powered one page checkout. AJAX technology enables web pages to be more responsive by exchanging small amounts of data with the server behind-the-scenes so that the entire web page does not have to be reloaded each time the user makes a change. The end result is an increase in the web page's interactivity, speed, and usability, all of which contribute to online consumer satisfaction and loyalty. "When retailers provide simple and streamlined web sites, with hassle-free checkout, online shoppers are much more likely to buy," said Alex Fletcher, lead industry analyst at The Entiva Group. "While consumers are not necessarily aware of the driving technology behind an ecommerce site, they appreciate capabilities such as dynamically updated totals and an easier shopping experience that are made possible by an AJAX-powered checkout. Elastic Path's One Page technology will reduce shopping cart abandonment for its customers as online shoppers are more apt to buy if the process is quick, easy, and forthcoming." Elastic Path One Page provides customers with a constant snapshot (1) A saved copy of memory including the contents of all memory bytes, hardware registers and status indicators. It is periodically taken in order to restore the system in the event of failure. (2) A saved copy of a file before it is updated. of order details. The contents of the shopping cart can be adjusted at any time without losing existing data, enabling customers to see the effect of an applied promotion code without ever leaving the checkout process. Additionally, by maintaining a small size footprint, Elastic Path One Page loads in under half the time of competing flash-based offerings, enabling retailers to provide an optimal shopping experience without demanding the presence of finicky fin·ick·y adj. fin·ick·i·er, fin·ick·i·est Insisting capriciously on getting just what one wants; difficult to please; fastidious: a finicky eater. browser plug-ins A third-party software product, such as a search toolbar, that is integrated into a Web browser to extend its capabilities. A "helper application" provides similar capabilities to a browser plug-in, but runs as an external application and typically launches another window for viewing. . "When seeking a new ecommerce platform, our number one criteria was flexibility and scalability," said Nancy Morison, vice president of product management at Coastal Contacts Inc. "After evaluating vendors such as ATG ATG antithymocyte globulin. lymphocyte immune globulin (antithymocyte globulin equine, ATG, ATG equine, LIG) Atgam Pharmacologic class: Immunoglobulin Therapeutic class: Immunosuppressant and Blue Martini, we determined that Elastic Path's platform best met our technical needs and with its single screen checkout and guided selling Guided Selling is a concept that enhances the sales process of customer specific products and services. Guided Selling enables organizations in an automated fashion to analyze customer needs, determine the proper features, products and services and to translate the result into a , it delivered the most intuitive shopping experience for our customers." "To be both cost-effective and flexible, Elastic Path develops its platform using open source components and proven rich Internet technology such as AJAX," said Harry Chemko, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Elastic Path Software. "One Page is representative of ecommerce sites that are customer-centric, ultimately driving profits through customer acquisition and retention. This release extends our leadership in ecommerce innovation and we are excited to be the first major ecommerce platform to offer an AJAX checkout alongside an expansive set of features and components." Product Availability Elastic Path One Page will be available late November, 2006. About Elastic Path Elastic Path Software pioneered flexible ecommerce software that enables online retailers to attract and convert customers profitably. Elastic Path's fully-integrated, ecommerce framework is designed specifically for mid-sized retailers operating within a multi-channel environment. Using innovative search engine optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden (SEO (Search Engine Optimization, Search Engine Optimizer) See search engine optimization. ) technology and simplified open source components, Elastic Path's technology empowers its customers to maximize resources and quickly adapt tactics at a comfortable price. Companies such as Makeup makeup In the performing arts, material used by actors for cosmetic purposes and to help create the characters they play. Not needed in Greek and Roman theatre because of the use of masks, makeup was used in the religious plays of medieval Europe, in which the angels' faces .com, Cotswold Collections, Aeroplan, Random House, Electricshopping.com and Xerox use Elastic Path for maximum control over their rapidly evolving online stores. Elastic Path Software is headquartered in Vancouver, British Columbia, Canada. For more information please call 1-800-942-5282 or visit www.elasticpath.com. |
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