Elad selects Stribling to market and sell luxuriuous Plaza condos.

Elad Properties, owner of The Plaza, has named Stribling Marketing Associates as exclusive sales and marketing agent for the 200 luxury condominium homes that will soon be built at the legendary landmark property overlooking Central Park at 57th Street and Fifth Avenue.

The hotel, which will close at the end of April for a major makeover, will reopen late in 2006 as one of the most exclusive mixed used properties in the world, featuring one-of-a-kind luxury residences, elegant hotel rooms and ultra-exclusive retail facilities.

"We are thrilled and excited to be part of this extraordinary project," stated Stribling founder Elizabeth Stribling. "The Plaza is not only the ultimate icon of New York history and beauty, but Elad plans to restore this magnificent property to its original elegance and grandeur while reenergizing it for the new century, insuring its place as a favored destination of Americans and foreigners alike."

Mrs. Stribling, together with her Senior Vice President Christopher Wilson, will head the Plaza marketing efforts. Dana Pecorella of Cantor Pecorella, Inc. will serve as a marketing consultant on the project. Rosita Sarnoff will serve as Project Manager and the Stribling sales team will be headed by Alexa Lambert and Sean Murphy Turner. An on-site Plaza sales office is expected to open in mid-June.

The luxury condominium homes, which are now being designed by a New York-based design team comprised of Gal Nauer of Gal Nauer Architects and Costas Kondylis and Partners, wilt range in size from one to four bedrooms and will occupy the top 12 floors of the building as well as some lower floors facing Central Park.