El Tiempo and Crisp Wireless Create the First Latin American Mobile News Website.Crisp Wireless Enters Latin American Market and Domestic Hispanic CommunityMobile Site to Offer Colombian, Latin American, World, Sports And Entertainment News NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Casa Editorial EL TIEMPO El Tiempo (English: The Time) is the highest circulation daily newspaper in Colombia and the only non-tabloid daily with national distribution. (www.eltiempo.com), Colombia's leading media conglomerate, and Crisp Wireless (www.crispwireless.com), the leader in monetizing and powering mobile ventures for top media and entertainment companies, announced today the launch of the new El Tiempo mobile website (http://m.eltiempo.com), Latin America's first news mobile site. This venture marks the beginning of Crisp Wireless' commitment to serving the important and influential Hispanic community in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and the exploding Latin American market abroad. Leveraging its success as the pioneer in online Latin American news The American News is a newspaper in Aberdeen, South Dakota, published by Schurz Communications of South Bend, Indiana. Schurz bought The American News from The McClatchy Company in June 2006 after McClatchy acquired Knight Ridder, the , Casa Editorial EL TIEMPO is working with Crisp Wireless to monetize and brand the El Tiempo mobile website, not only in Colombia but throughout the United States and Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. . Approximately 2.16 million Colombians live in the United States and 1.8 million live in other Latin American countries List of American countries Nations:
subscribe, take buy, purchase - obtain by purchase; acquire by means of a financial transaction; "The family purchased a new car"; "The conglomerate acquired a new company"; mobile services, representing a huge market potential for Casa Editorial EL TIEMPO. In Latin America, 90% of all mobile marketing initiatives are SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM. (2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server. based. The El Tiempo mobile site will be the first Media WAP (1) (Wireless Access Point) See access point. (2) (Wireless Application Protocol) A standard for providing cellular phones, pagers and other handheld devices with secure access to e-mail and text-based Web pages. site in Colombia. The mobile website will feature five content categories: Colombian, world, sports, finance and entertainment news. The mobile site (http://m.eltiempo.com/) can be accessed through any mobile phone in the world although El Tiempo's Marketing and Communications Strategy will be focus on the Colombian market. "Eltiempo.com is the leading online destination in Colombia with 5.5 million unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions. per month, however the use of mobile in Colombia far exceeds the approximate 10 million Internet users in the country. We wanted to make it easier for readers to access our content not only in Colombia, but throughout Latin America and in the United States," said Juan Felipe CastaSo, Content Portals Director of El Tiempo. "We chose to work with Crisp Wireless as they are pioneers in the mobile space and known for its in-depth knowledge and experience in the media business. Casa Editorial EL TIEMPO will work to leverage Crisp Wireless' extensive relationships with advertising networks, advertisers, and carriers to brand and monetize our content not only in the United States, but in Latin America." "According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Pyramid Research, the mobile market in Latin America will triple in revenue by 2011. Working with Casa Editorial EL TIEMPO, the pioneering news group in Colombia, Crisp Wireless will be poised to play an integral role in the region as we expand our business globally and within the Hispanic community in the United States," stated Boris Fridman, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Crisp Wireless. "Our relationships with advertisers, ad networks and others in the United States will prove to be beneficial for Casa Editorial EL TIEMPO both here and abroad." Casa Editorial EL TIEMPO's online ad sales team will work with Crisp Wireless to leverage the brand's success in Colombia, Latin America and the United States to offer mobile and cross platform, integrated marketing solutions to advertisers based in the United States and Latin America. About Casa Editorial El Tiempo Casa Editorial El Tiempo is a media conglomerate in Colombia founded in 1911. Their leading newspaper El Tiempo is the highest circulation daily newspaper in Colombia and the only non-tabloid daily with national distribution. El Tiempo is also part of the GDA GDA Grupo de Diarios de América (Spanish) GDA Global Development Alliance (USAID) GDA Guideline Daily Amount GDA Georgia Dental Association GDA Greenwich Dance Agency (England) (Grupo Diarios Las Americas), an association of the Top Leading Newspapers in Latin America. In 2007, the company was sold to Grupo Planeta (Spanish Media Conglomerate). El Tiempo.com and its other Web affiliates/properties are among the Top Leading Online destinations in Colombia and Latin America. About Crisp Wireless Crisp Wireless is the leader in mobile solutions and services which effectively monetize and power mobile business for top media and entertainment companies worldwide. Crisp Wireless powers and manages the largest, premiere mobile publisher network across such vertical industries as news, local, sports, automotive, and women's lifestyle. The Crisp Wireless Publisher Network has more than 200 mobile web sites from more than 45 major media companies and their brands such as Time Warner, NBC Sports NBC Sports is a division of NBC, responsible for the televising of many sports events on the network. The NBC Sports broadcast lineup includes: The Olympic Games (through 2012), the NFL, the NHL, Notre Dame Football, the PGA Tour, the USGA Championships, Wimbledon, the French , Gannett, A&E Television Networks, Bravo Cable Network, Hearst Digital Media, Discovery Communications, Hachette Filipacchi, and Paramount Pictures, among others. The company is also one of the top local mobile site providers with a wide breadth of offerings that cross multiple vertical segments in all 150 DMAs. Crisp Wireless plays a critical role in the mobile ad-value chain by enabling mobile advertising and commerce through its relationships with prominent mobile search providers, ad networks, carriers, and publishers, maximizing revenue for its Publisher Network and advertisers. More than one-third of all unique mobile web users pass through Crisp's network, offering advertisers and ad networks unprecedented levels of ad targeting capabilities such as behavioral, contextual, usage data and other consumer insights. For more information, please contact info@crispwireless.com or visit www.crispwireless.com. |
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