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El Tiempo and Crisp Wireless Create the First Latin American Mobile News Website.

Crisp Wireless Enters Latin American Market and Domestic Hispanic Community

Mobile Site to Offer Colombian, Latin American, World, Sports And Entertainment News

NEW YORK -- Casa Editorial EL TIEMPO (www.eltiempo.com), Colombia's leading media conglomerate, and Crisp Wireless (www.crispwireless.com), the leader in monetizing and powering mobile ventures for top media and entertainment companies, announced today the launch of the new El Tiempo mobile website (http://m.eltiempo.com), Latin America's first news mobile site. This venture marks the beginning of Crisp Wireless' commitment to serving the important and influential Hispanic community in the United States and the exploding Latin American market abroad.

Leveraging its success as the pioneer in online Latin American news, Casa Editorial EL TIEMPO is working with Crisp Wireless to monetize and brand the El Tiempo mobile website, not only in Colombia but throughout the United States and Latin America. Approximately 2.16 million Colombians live in the United States and 1.8 million live in other Latin American countries, all which stay very current with the latest news in Colombia and Latin America. In addition, 33.5 million Colombians, or 78 percent of the population subscribe to mobile services, representing a huge market potential for Casa Editorial EL TIEMPO.

In Latin America, 90% of all mobile marketing initiatives are SMS based. The El Tiempo mobile site will be the first Media WAP site in Colombia. The mobile website will feature five content categories: Colombian, world, sports, finance and entertainment news.

The mobile site (http://m.eltiempo.com/) can be accessed through any mobile phone in the world although El Tiempo's Marketing and Communications Strategy will be focus on the Colombian market.

"Eltiempo.com is the leading online destination in Colombia with 5.5 million unique visitors per month, however the use of mobile in Colombia far exceeds the approximate 10 million Internet users in the country. We wanted to make it easier for readers to access our content not only in Colombia, but throughout Latin America and in the United States," said Juan Felipe CastaSo, Content Portals Director of El Tiempo. "We chose to work with Crisp Wireless as they are pioneers in the mobile space and known for its in-depth knowledge and experience in the media business. Casa Editorial EL TIEMPO will work to leverage Crisp Wireless' extensive relationships with advertising networks, advertisers, and carriers to brand and monetize our content not only in the United States, but in Latin America."

"According to Pyramid Research, the mobile market in Latin America will triple in revenue by 2011. Working with Casa Editorial EL TIEMPO, the pioneering news group in Colombia, Crisp Wireless will be poised to play an integral role in the region as we expand our business globally and within the Hispanic community in the United States," stated Boris Fridman, CEO of Crisp Wireless. "Our relationships with advertisers, ad networks and others in the United States will prove to be beneficial for Casa Editorial EL TIEMPO both here and abroad."

Casa Editorial EL TIEMPO's online ad sales team will work with Crisp Wireless to leverage the brand's success in Colombia, Latin America and the United States to offer mobile and cross platform, integrated marketing solutions to advertisers based in the United States and Latin America.

About Casa Editorial El Tiempo

Casa Editorial El Tiempo is a media conglomerate in Colombia founded in 1911. Their leading newspaper El Tiempo is the highest circulation daily newspaper in Colombia and the only non-tabloid daily with national distribution. El Tiempo is also part of the GDA (Grupo Diarios Las Americas), an association of the Top Leading Newspapers in Latin America. In 2007, the company was sold to Grupo Planeta (Spanish Media Conglomerate). El Tiempo.com and its other Web affiliates/properties are among the Top Leading Online destinations in Colombia and Latin America.

About Crisp Wireless

Crisp Wireless is the leader in mobile solutions and services which effectively monetize and power mobile business for top media and entertainment companies worldwide. Crisp Wireless powers and manages the largest, premiere mobile publisher network across such vertical industries as news, local, sports, automotive, and women's lifestyle.

The Crisp Wireless Publisher Network has more than 200 mobile web sites from more than 45 major media companies and their brands such as Time Warner, NBC Sports, Gannett, A&E Television Networks, Bravo Cable Network, Hearst Digital Media, Discovery Communications, Hachette Filipacchi, and Paramount Pictures, among others. The company is also one of the top local mobile site providers with a wide breadth of offerings that cross multiple vertical segments in all 150 DMAs.

Crisp Wireless plays a critical role in the mobile ad-value chain by enabling mobile advertising and commerce through its relationships with prominent mobile search providers, ad networks, carriers, and publishers, maximizing revenue for its Publisher Network and advertisers. More than one-third of all unique mobile web users pass through Crisp's network, offering advertisers and ad networks unprecedented levels of ad targeting capabilities such as behavioral, contextual, usage data and other consumer insights.

For more information, please contact info@crispwireless.com or visit www.crispwireless.com.
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Publication:Business Wire
Date:Jun 23, 2008
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