Ejection rejection.First the single morn with a baby is ejected like a rocket out of her pew and out of the church. Then it's the gay couple who go flying. The 30-second TV commercial ends with the tagline, "God doesn't reject people. Neither do we." Broadcast TV networks, however, have no trouble with rejection, and ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. , CBS (Cell Broadcast Service) See cell broadcast. , NBC NBC in full National Broadcasting Co. Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network. , and Fox have refused to air the United Church of Christ's latest pro-inclusion promo pro·mo n. pl. pro·mos Informal A promotional presentation, such as a television spot, radio announcement, or personal appearance. . "CBS essentially said they couldn't run our ad because it was an advocacy ad," said Ron Buford, director of UCC's Still-speaking media campaign. "I asked, 'What would it take to make our ads not advocacy ads?' They said, 'It would have to become commonplace if or churches to welcome gay and lesbian people.'" The ad began running on April 3 on CNN CNN or Cable News Network Subsidiary company of Turner Broadcasting Systems. It was created by Ted Turner in 1980 to present 24-hour live news broadcasts, using satellites to transmit reports from news bureaus around the world. and other cable channels, many of which also ran UCC's controversial 2004 TV spot, in which gays were barred from a church by muscular bouncers. The ads work, Buford said, because many people of faith "don't want to be part of anything that excludes." |
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