Einstein Wireless Teams with MAMA, Inc. to Promote the Growth of Wisconsin Music Education; Partnership Kicks off With Exclusive Compilation CD of Wisconsin's Award-Winning Music to Benefit MAMA, Inc., Available Only at Einstein Wireless.

APPLETON, Wis. -- Einstein Wireless, the premier Wisconsin-based wireless carrier, today announced its partnership with not-for-profit Madison Area Music Awards, Inc. (MAMA) to help promote the growth of local music throughout Wisconsin. This is the first music education sponsorship for Einstein Wireless' Project Hometown Talent, an initiative that fosters community programs and promotes academics, athletics and creativity for Wisconsin youth.

One key result of this partnership is the creation and promotion of a CD featuring a compilation of local, award-winning musical artists. The CD, produced exclusively by Einstein and MAMA, features 14 songs and will be sold for $6.99 at Einstein Wireless stores starting July 26, 2006. All proceeds from the CD sales will go directly to MAMA for continued support of local musicians. Audio samples of the soundtracks are available at www.einsteinwireless.net.

"This relationship with MAMA is not only about finding and encouraging incredibly talented Wisconsin musicians, but also about broadening the reach of our local music scene through concerts, online music downloads, and supporting 'the independent lifestyle' through the use of mobile music devices," said John Altamura, president of Einstein Wireless.

This partnership with MAMA complements Einstein's effort to provide advanced music functionality on mobile phones, and coincides with the launch of its "Jam Packed" campaign that demonstrates a mobile music lifestyle. The Jam Packed launch features the much-anticipated Sony Ericsson Walkman(R) W810i and W300i phones that will be available for sound checks at events throughout the state during July and August.

In the future, Einstein and MAMA will continue to promote the advancement of music education by making independent/local music available for download on the Einstein Wireless Web site.

Additional Partnership Activities

MAMA and Einstein Wireless will work with several Wisconsin organizations and groups such as Broadjam and Rick's Cafe to help promote and expand music potential among youth in Wisconsin.

MAMA Founder and Rick's Cafe Host Rick Tvedt said, "Studies show that music is influential and vital in the education of children starting at a young age. By partnering with Einstein, we will be able to increase our music advocacy outreach and put together some amazing events for the community."

In addition to the yearly MAMA awards program taking place in May, the year-round music advocacy program features events throughout the year, including:

--Music concerts

--Festivals

--Awards for community members and local music artists

--Compilation CDs

--Online music downloads

--A motorcycle rally culminating with a music festival

--A vintage guitar show and swap meet where guitar buyers and sellers, as well as local and nationally renowned musicians, will gather for a trade show and musical performances unlike any other

For more information on these and other events, go to www.einsteinwireless.net or www.themamas.org.

About MAMA

MAMA, Inc. is organized and operates exclusively for charitable or educational purposes. Their mission is to maintain a vibrant organization committed to the expansion of all forms of musical education in the Madison, Wis. metro area. In furtherance of this goal, the organization shall create and present the annual Madison Area Music Awards ceremony, with the purpose of (I) raising public awareness of the need to preserve and support the existence of music education in our public schools, (II) encouraging and promoting the advancement of young musicians and others in the Madison area by recognizing their musical achievements, (III) providing an opportunity for young musicians who are interested in pursuing careers in music to learn about the music industry, and (IV) providing a forum for young musicians and others in the Madison area to participate in live performances.

About Einstein Wireless

Einstein Wireless, the premier Wisconsin wireless carrier, provides exceptional voice and data services to local communities with a personal touch and at a competitive price. With customer care and business operations based in Little Chute, Wis., Einstein Wireless offers national and regional Unlimited Minutes plans and pay-as-you-go service. For more information on how to subscribe to Einstein Wireless, and for store and authorized agent locations, visit www.einsteinwireless.net.