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Einstein Wireless Delivers Music Lifestyle to Wisconsin Mobile Phone Users Through ``Jam Packed'' Launch.


APPLETON, Wis. -- Einstein Wireless is First Wisconsin-Based Carrier to Debut Sony Ericsson's Much-Anticipated Walkman(R) Music Phones with Free Speakers (1)

Einstein Wireless, the premier Wisconsin wireless carrier, today announced the launch of its "Jam Packed" campaign, centered around the availability of two of the latest ultra-functional music phones from Sony Ericsson For an arrangement of Sony Ericsson products, see list of Sony Ericsson products

Sony Ericsson is a joint venture established in 2001 by the Japanese consumer electronics company Sony Corporation and the Swedish telecommunications company Ericsson to make mobile phones.
 -- the W810i and the W300i Walkman(R) handsets. Einstein Wireless will be the first local provider to offer these sleek new phones with advanced music and camera capabilities, which make their debut at Einstein Wireless stores and with authorized agents on July 26, 2006.

The high-end W810i and its mid-range counterpart, the W300i, are the latest additions to the Sony Ericsson Walkman(R) brand of mobile phones, a product line distinguished by its powerful music players. As part of its "Jam Packed" launch efforts, Einstein is taking the phones to the streets, conducting mobile sound checks throughout Wisconsin to demonstrate the phone's high-quality sound and advanced features on Einstein's powerful local network. The sound checks will be conducted at company-sponsored events such as the Catfish catfish, common name applied to members of the freshwater fish families constituting the suborder Nematognathi. The catfish is related to the sucker and the minnow, and like them has a complex set of bones forming a sensitive hearing apparatus.  Races outside of Appleton and Jaycees Brat Days in Sheboygan, and by Einstein "street teams" who will be active at local events in more than seven cities Seven Cities may refer to:
  • The mythical "Isle of Seven Cities", also known as Antillia
  • The Seven Cities of Hampton Roads, the largest communities in southeastern Virginia
  • "Seven Cities", a 1999 single by trance producers Solarstone
 throughout the state.

"Music and entertainment are the most requested mobile features by consumers, and are driving forces in the mobile phone industry," said John Altamura, president of Einstein Wireless. "Einstein Wireless is committed to providing high-quality service and the latest products, delivering the best possible user experience on our network. Our Jam Packed initiative gives consumers the ability to test drive the mobile music lifestyle that we provide."

(1) With purchase of phone and qualifying service plan.

The Jam Packed W810i

The candy-bar-style W810i phone includes a digital music player Hardware or software that plays audio files encoded in MP3, AAC, WMA or other audio formats. There are several software-based music players that play audio files in a desktop or laptop computer, including iTunes, RealPlayer and Windows Media Player. , FM radio, MusicDJ(TM) feature to compose songs, and an easy-to-use music management interface. The W810i stores up to 20 full-length audio CDs and is capable of storing about 1,000 songs (2) with a 4G memory stick (sold separately). Songs can be loaded using a USB USB
 in full Universal Serial Bus

Type of serial bus that allows peripheral devices (disks, modems, printers, digitizers, data gloves, etc.) to be easily connected to a computer.
 2.0 or Bluetooth(R) connection from a PC via memory stick.

The W810i also has a 2-megapixel digital camera with auto-focus and zoom for taking high-quality photos and video. Built-in Bluetooth(R) technology makes it easy to send images, share content and communicate via email and text messages. Users can answer calls without missing a beat of the music. The advanced music features make this the perfect phone for any mobile music enthusiast, and the phone's versatility makes it a must-have media device to complement a variety of on-the-go lifestyles.

The "all-in-one" W810i, which comes with Sony stereo headphones Head-mounted speakers. Headphones have a strap that rests on top of the head, positioning a pair of speakers over both ears. For listening to music or monitoring live performances and audio tracks, both left and right channels are required.  and 512 MB memory stick, retails for $200 with a two-year service agreement and an Einstein Unlimited Minutes Plan. With the purchase of the phone and a contract agreement, Einstein is including a free pair of Sony Ericsson's MPS-60 portable speakers that amplify the external listening experience for everyone to enjoy.

The Mid-Range W300i

The mid-range Sony Ericsson W300i The Sony Ericsson W300i, launched Q2 2006, is a clamshell phone from the W-series of Sony Ericsson.

This quad-band phone features an internal 20 MB storage, with a Memory Stick Micro slot for expansion, currently 4 GB of the largest capacity.
 clamshell phone stores up to 80 songs with a 256 MB memory stick and offers Web browsing, Bluetooth(R) capability, e-mail access, text messaging Sending short messages to a smartphone, pager, PDA or other handheld device. Text messaging implies sending short messages generally no more than a couple of hundred characters in length. , a camera with 4X digital zoom Simulating a longer focal length in a digital camera via software. The digital zoom is accomplished via image enhancement software within the camera itself rather than the inherent mechanics of the physical zoom lens. For more details, see optical zoom. , and FM Radio with RDS (1) (Remote Data Services) A set of programming interfaces from Microsoft that enables users to update data on the Internet or intranets from their ActiveX-enabled browser. . The W300i also comes packaged with Disc2Phone software to easily transfer music from your PC to your phone. The W300i phone is $50 with a two-year service agreement and an Einstein Unlimited Minutes Plan, and comes with Sony stereo headphones.

Einstein Supports Wisconsin-Based Musical Talent

As a Wisconsin-based company, Einstein Wireless is active in its community and has developed an initiative called Project Hometown Talent that recognizes and celebrates the independent spirit and talent throughout Wisconsin. As part of this initiative, and in a related announcement today, Einstein Wireless, in conjunction with Madison Area Music Awards, Inc. (MAMA), released a compilation of award-winning Wisconsin bands called Jam Packed: Volume One. These bands represent some of the best original music in the state and have been recognized by both MAMA and the Wisconsin Area Music Industry (WAMI WAMI Washington-Alaska-Montana-Idaho
WAMI Wireless and Microwave Instructional Laboratory (University of South Florida) 
) Awards. This CD, available for $6.99 at any Einstein Wireless store, benefits MAMA and it efforts to foster music education for young and local musicians in the community. The CD is also made available to participants in the mobile sound checks.

About Einstein Wireless

Einstein Wireless, the premier Wisconsin wireless carrier, provides exceptional voice and data services to local communities with a personal touch and at a competitive price. With customer care and business operations Business operations are those activities involved in the running of a business for the purpose of producing value for the stakeholders. Compare business processes. The outcome of business operations is the harvesting of value from assets  based in Little Chute chute

1. a device used to restrain large animals especially cattle and horses. It is a small stall into which the animal is encouraged to walk. The head is fixed, in cattle by a head bail, the back is closed and the animal can then be examined or treated.
, Wis., Einstein Wireless offers national and regional Unlimited Minutes plans and pay-as-you-go service. For more information on how to subscribe to Verb 1. subscribe to - receive or obtain regularly; "We take the Times every day"
subscribe, take

buy, purchase - obtain by purchase; acquire by means of a financial transaction; "The family purchased a new car"; "The conglomerate acquired a new company";
 Einstein Wireless, and for store and authorized agent locations, visit www.einsteinwireless.net.

About Sony Ericsson

Sony Ericsson Mobile Communications serves the global communications market with innovative and feature-rich mobile phones, accessories, and PC-cards. Established as a joint venture by Sony and Ericsson in 2001, with global corporate functions located in London, the company employs approximately 6,000 people worldwide, including R&D sites in Europe, Japan, China and America. Sony Ericsson is the global title sponsor of the Women's Tennis Association, and works with the Association to promote the Sony Ericsson WTA WTA Washington Trails Association
WTA Women's Tennis Association
WTA World Transhumanist Association
WTA Willingness to Accept
WTA Winner-Take-All
WTA Winner Takes All
WTA World Toilet Association (Singapore) 
 Tour in over 80 cities during the year. For more information on Sony Ericsson, please visit www.sonyericsson.com.

Any product features, specifications or statements in this document that are not historical facts are forward-looking and involve risks and uncertainties. Actual product features, specifications or forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 are subject to change.

The Sony Ericsson marble logo is a trademark or registered trademark of Sony Ericsson Mobile Communications AB. Sony is a trademark or registered trademark of Sony Corporation. Ericsson is a trademark or registered trademark of Telefonaktiebolaget LM Ericsson. The WALKMAN(R) logo and symbol are registered trademarks of Sony Corporation. The Bluetooth word mark and logos are owned by Bluetooth SIG, Inc. and any use of such marks by Sony Ericsson is under license. All other marks referenced herein are the trademarks or registered trademarks of their respective owners. (C) 2006 Sony Ericsson Mobile Communications (USA) Inc. All rights reserved.

(2) Actual number of songs may vary based on file size, quality and format.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:4EUSW
Date:Jul 26, 2006
Words:1031
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