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Einstein Wireless Becomes Wisconsin's First Wireless Service Provider to Break from Traditional Cellular Business Model.


Einstein Ein·stein , Albert 1879-1955.

German-born American theoretical physicist whose special and general theories of relativity revolutionized modern thought on the nature of space and time and formed a theoretical base for the exploitation of atomic energy.
 Wireless Removes Fine Print with No Contracts, No Credit Checks, No Deposits, No Activation activation /ac·ti·va·tion/ (ak?ti-va´shun)
1. the act or process of rendering active.

2. the transformation of a proenzyme into an active enzyme by the action of a kinase or another enzyme.

3.
 Fees and No Termination Fees termination fee

The one-time charge for terminating or transferring an individual retirement account. If a financial institution charges a termination fee, the fee must be spelled out in the original agreement that is signed when the account is opened.
 

APPLETON, Wis adv. 1. Certainly; really; indeed.
v. t. 1. To think; to suppose; to imagine; - used chiefly in the first person sing. present tense, I wis. See the Note under Ywis.
. -- Einstein Wireless, a Wisconsin-based wireless carrier, recently launched Wisconsin's first cellular business model aimed at removing common barriers and giving control and freedom back to customers. Unlike traditional cellular service plans based on long-term contracts and initiation fees, Einstein Wireless is now offering both advance-pay and post-pay services with no credit checks, no contracts, no deposits, no activation fees and no termination fees. In addition, Einstein's plans include unlimited anytime minutes starting at just $34.95 per month.

"In response to customer feedback, we're providing service that's easy, uncomplicated, accessible to everyone, and most importantly Adv. 1. most importantly - above and beyond all other consideration; "above all, you must be independent"
above all, most especially
, based on our customers' terms, not ours," said John Altamura, president of Einstein Wireless. "We've removed the obstacles that typically limit people's ability to obtain a cell phone, and we're excited to launch these new offerings to our Wisconsin community."

Einstein Wireless made the change to this new no-contract model in early November and has received positive customer feedback and increased sales in the first few weeks of its public launch.

"Contracts take advantage of customers, so I really like Einstein's new plans that don't require you to sign a contract," said Jessie Garcia, an Einstein Wireless customer from Wausau. "I've had plans from other carriers, but Einstein's unlimited minutes plans are the best around."

Overview of Einstein Wireless Plans

The new plans from Einstein Wireless include the following features:

* No credit check

* No contract

* No activation fee

* No deposit

* Unlimited minute plans starting at $34.95 per month

* Unlimited text messaging Sending short messages to a smartphone, pager, PDA or other handheld device. Text messaging implies sending short messages generally no more than a couple of hundred characters in length.  for $4.95 per month

* Unlimited Web and multimedia messaging for $9.95 per month

* Optional national coverage

* Optional advance-pay or post-pay options

* Phones priced at MSRP MSRP Manufacturer's Suggested Retail Price
MSRP Message Session Relay Protocol
MSRP Multi-Species Recovery Plan (US Fish & Wildlife Service)
MSRP Member of the Society for Radiological Protection (UK) 
, ranging from approximately $70 to $349

Customer Focus

Einstein Wireless prides itself on its dedication to customers. They are one of very few companies to provide fast customer response rates and live, local customer support. Earlier this year, they became the first wireless carrier in the nation to successfully test a cell broadcast system that will alert people about natural disasters, terrorist attacks, chemical explosions, wildfires and other life-threatening events.

About Einstein Wireless

Einstein Wireless, the premier Wisconsin wireless carrier, has changed the face of wireless in Wisconsin, giving consumers the control, freedom, service and satisfaction they deserve. Einstein Wireless provides exceptional voice and data services to local communities with a personal touch and at a competitive price. With customer care and business operations Business operations are those activities involved in the running of a business for the purpose of producing value for the stakeholders. Compare business processes. The outcome of business operations is the harvesting of value from assets  based in Little Chute chute

1. a device used to restrain large animals especially cattle and horses. It is a small stall into which the animal is encouraged to walk. The head is fixed, in cattle by a head bail, the back is closed and the animal can then be examined or treated.
, Wis., Einstein Wireless offers a range of advanced-pay and post-pay service plans. For more information about Einstein Wireless visit www.einsteinwireless.net.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 29, 2006
Words:446
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