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Einstein Wireless Becomes First Carrier in United States to Launch Cellular Broadcast Emergency Alert System.


FEMA FEMA,
n.pr See Federal Emergency Management Agency.
 Pilot Program Goes Live in Wisconsin

LITTLE CHUTE, Wis adv. 1. Certainly; really; indeed.
v. t. 1. To think; to suppose; to imagine; - used chiefly in the first person sing. present tense, I wis. See the Note under Ywis.
. -- Einstein Wireless, a Wisconsin-based wireless carrier, has become the only wireless carrier in the nation to launch a cell broadcast system that will alert its subscribers about natural disasters, terrorist attacks, chemical explosions, wildfires and other life-threatening events. This first-of-its-kind implementation in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  utilizes Einstein Wireless' GSM (Global System for Mobile Communications) A digital cellular phone technology based on TDMA that is the predominant system in Europe, but also used worldwide. Developed in the 1980s, GSM was first deployed in seven European countries in 1992.  network, capable of transmitting emergency alerts across most of Wisconsin, and Houston-based CellCast Technologies' notification equipment to broadly distribute emergency alerts via cell phone.

"Together with CellCast Technologies and with support from FEMA, we've been testing cell broadcast capability in Wisconsin and are now making it available to our subscribers throughout the state," said John Altamura, president of Einstein Wireless. "This technology will reach a greater percentage of the population in a timely way, improve emergency response times and enable geographic-specific alerts -- all using the most advanced broadcast medium available today. We are looking forward to working with local universities, corporations and the community to improve emergency response times and our overall security."

"People have relied on the entertainment vehicles of television and radio to deliver emergency alerts for more than 50 years. Meanwhile, the cell phone has emerged as an always-on communication vehicle for more than 80 percent of the nation's population, making it an ideal medium for delivering emergency alerts," said Paul Klein, chief operating officer Chief Operating Officer (COO)

The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president.
 of CellCast Technologies. "We commend com·mend  
tr.v. com·mend·ed, com·mend·ing, com·mends
1. To represent as worthy, qualified, or desirable; recommend.

2. To express approval of; praise. See Synonyms at praise.

3.
 FEMA for piloting the use of this twenty-first-century technology to significantly improve our nation's emergency alert systems."

Einstein Wireless subscribers will receive relevant emergency alerts via cell broadcast upon phone set up. Subscribers can easily program their phones to receive the alerts by following the directions located at www.einsteinwireless.net.

The Warnings, Alerts, and Response Network (WARN) Act required the Federal Government to expand the methods for transmitting emergency alert messages beyond audio alerts delivered on radio and television stations. Cell broadcast technology supports the Federal Emergency Management Agency's (FEMA) Integrated Public Alert and Warning System goal of delivering targeted and coordinated alerts and warnings over more media devices to more people, anywhere and at anytime.

Cell broadcast uses a feature already built into most cell phones that enables a government entity to simultaneously send an emergency message to large numbers of cell phones, and only to those in the specific geographically threatened area. The alert message is transmitted over a portion of bandwidth that is minimally used in normal cell calling, therefore not subject to degradation DEGRADATION, punishment, ecclesiastical law. A censure by which a clergy man is deprived of his holy orders, which he had as a priest or deacon.  of normal cell phone use during a public emergency situation.

About Einstein Wireless

Einstein Wireless, the premier Wisconsin wireless carrier, has changed the face of wireless in Wisconsin, giving consumers the control, freedom, service and satisfaction they deserve. Einstein Wireless provides exceptional voice and data services with no credit checks, no deposits, no activation activation /ac·ti·va·tion/ (ak?ti-va´shun)
1. the act or process of rendering active.

2. the transformation of a proenzyme into an active enzyme by the action of a kinase or another enzyme.

3.
 fees and no contracts -- all at a competitive price. With customer care and business operations Business operations are those activities involved in the running of a business for the purpose of producing value for the stakeholders. Compare business processes. The outcome of business operations is the harvesting of value from assets  based in Little Chute, Wis., Einstein Wireless provides a personal touch to local communities. For more information about Einstein Wireless, visit www.einsteinwireless.net.

About CellCast Technologies

CellCast Technologies, a privately held company privately held company

A firm whose shares are held within a relatively small circle of owners and are not traded publicly.
 based in Houston, Texas “Houston” redirects here. For other uses, see Houston (disambiguation).
Houston (pronounced /'hjuːstən/) is the largest city in the state of Texas and the
, offers a revolutionary cellular-based system that instantly broadcasts messages to large numbers of people specific to a geographical area via cellular telephones. A myriad of commercial applications creates revenue-producing opportunities for carriers, content developers and distributors, local agencies, institutions and businesses to deliver notices to users in a particular region. Visit www.cellcastcorp.com for more information.
COPYRIGHT 2007 Business Wire
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Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 30, 2007
Words:573
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