Eight Simple Questions = A Diverse Portfolio with Pacific Life's Variable Universal Life Insurance Policies.

NEWPORT BEACH, Calif. -- "Diversify. Do not put all your eggs in one basket. Spread the risk." We've all heard the endless message that successful investors diversify across multiple asset classes. The question most of us have is "HOW?"

Eight simple questions. That is the answer for policyowners using Pacific Life's Portfolio Optimization service with their variable universal life insurance policies. By answering the questions, policyowners, working with their financial advisors, are directed to one of five asset allocation models developed by Pacific Life Insurance Company in conjunction with Ibbotson Associates.

"For some clients, the hardest decision with a variable life insurance policy is picking which investment options to be in. The eight questions in our Portfolio Optimization self score questionnaire help simplify the process," explained Alyce Peterson, vice president of marketing services for the Life Insurance Division of Pacific Life. "The answers to these eight simple questions help financial advisors direct policyowners to diversified allocation models by using each one's time horizon and risk tolerance."

The five models in the Portfolio Optimization service use up to 16 asset class styles, 22 investment options and 19 institutional money managers. The models are periodically analyzed by Ibbotson Associates. Policyowners benefit from any changes, additions or deletions to each of the models through an automatic update. To add an additional buy/sell discipline, clients can use Pacific Life's Rebalancing service and choose to rebalance one, two or four times a year. Policyowners can elect these services at no additional charge with the company's single life and second-to-die variable universal life insurance policies.

Founded in 1868, Pacific Life provides life insurance products, annuities, and mutual funds, and offers a variety of investment products and services to individuals, businesses, and pension plans.1 Pacific Life counts more than half of the 100 largest U.S. companies as clients2 and is a member of the Insurance Marketplace Standards Association (IMSA), whose membership promotes high ethical standards for the sale of individual life insurance and annuities. For additional information about Pacific Life, including its current financial strength ratings from A.M. Best, Fitch Ratings, Standard & Poor's, and Moody's, visit the company Web site at www.PacificLife.com.

1 Product features and availability vary by state.

2 Data compiled by Pacific Life using the FORTUNE 500[R] list as of April 2006.

Pacific Life Insurance Company is licensed to issue individual life insurance and annuity products in all states except New York. Product availability and features may vary by state. Variable life insurance and annuity products issued by Pacific Life and shares of the Pacific Select Fund are distributed by Pacific Select Distributors, Inc. (member NASD & SIPC), a subsidiary of Pacific Life, and are available through licensed third party broker dealers.

Investors should carefully consider a variable life insurance policy's risks, charges and limitation and expenses as well as the risk, fees, expenses and investment objectives of the underlying investment options. This and other information about Pacific Life is in prospectuses available from your registered representative or by calling [phone]. Read the prospectus carefully before investing or sending money.

Pacific Life, as investment adviser for Portfolio Optimization, has limited discretion to periodically make changes to the investment options within a model and to reallocate account values in accordance with the model selected because the model may be updated from time to time. Asset allocation helps match risk to a portfolio. It does not guarantee future results, assure a profit or protect against loss.