Eidos Invests in Promise of Elixir.

Eidos Plc, the UK-based entertainment software company, is paying 600,000 pounds ($972,000) cash for a 5% stake in Elixir Studios, putting a 12m pound value ($19.4m) on a start-up computer games company has yet to produce a consumer product. Earlier this year, Eidos signed a distribution deal with Elixir and says that taking a stake in the company reflected its belief in the company's "creative and technical abilities."