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Eggs ads don't work any more.


LEGENDARY Birmingham comedian Tony Hancock's 1950s commercials which instructed viewers to "go to work on an egg "Go to work on an egg" was an advertising slogan used by the United Kingdom's Egg Marketing Board during the 1950s as part of over £12 million they spent on advertising. The proposition was that having an egg for breakfast was the best way to start the working day. " have been banned.

Standards watchdogs have stopped TV bosses from re-running the cult ads starring the Hall Green-born comic because they do not encourage a balanced diet.

The Egg Information Service, set up by the industry to provide information and answer questions about eggs, had wanted to screen the advert to mark its 50th birthday.

But the Broadcast Advertising Clearance Centre, which regulates advertising standards and practice, blocked screening of the adverts on the grounds that they did not comply with Ofcom rules about promoting a varied diet.

BACC BACC Broadcast Advertising Clearance Centre (UK)
BAcC British Acupuncture Council
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 spokesman Kristoffer Hammer said it was not a question of whether an egg a day would cause any harm, but that it should be served with fruit juice or toast.

British Egg Information Service spokeswoman Amanda Cryer CRYER, practice. An officer in a court whose duty it is to make various proclamations ordered by the court.  said: "We have been shocked. Eggs are a healthy, natural food.

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TONY HANCOCK.
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Publication:Birmingham Mail (England)
Date:Jun 20, 2007
Words:158
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