Egghead.com Named First in Holiday Customer Spending Average by NextCard; Ranked Seventh in Total Number of Transactions.Business Editors/High-Tech Writers MENLO PARK Menlo Park. 1 Residential city (1990 pop. 28,040), San Mateo co., W Calif.; inc. 1874. Electronic equipment and aerospace products are manufactured in the city. Menlo College and a Stanford Univ. research institute are there. 2 Uninc. , Calif.--(BUSINESS WIRE)--Jan. 27, 2000 According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. NextCard's Top Ten eHoliday Retail Index, a respected barometer of online spending activity over the holidays, Egghead.com, Inc. (Nasdaq:EGGS) ranked first in total spending per NextCard cardholder card·hold·er n. One who holds a card, especially a credit card. card  hold during the holiday season.
In analyzing the online purchasing behavior of its 135,000 cardholders, NextCard found that their customers shopping at Egghead.com spent an average of $145 dollars between November 15 and December 31, 1999 -- more than twice the amount spent at any of the other top ten sites. Other recently released traffic data from Nielsen//NetRatings and Media Metrix rate Egghead.com the most visited &uot;Computers and Software&uot; site on the web and among the top online retail traffic sites during the holiday season, respectively. &uot;The high spending by customers visiting the Egghead.com site, as supported by the NextCard data, reflects the 'business-to-business' focus of our marketing efforts and target customer base,&uot; said Jerry Kaplan, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Egghead.com. &uot;Our customers tend to place larger orders than those shopping at many other sites, which enables us to service customers at a lower cost to support a given level of spending. You have to order a lot of toys, books, and CDs to equal these customer productivity statistics,&uot; he added. In addition, Egghead.com ranked seventh in overall number of transactions, just behind consumer sites Amazon.com, Buy.com, BarnesandNoble, CDNow, Etoys, and Reel.com, for the same period. &uot;The fact that Egghead.com was one of NextCard's top 10 sites over the holiday season, which is typically dominated by consumer shopping, further underscores our position as a leading e-tailer,&uot; added Kaplan. As some of the most sophisticated online consumers, NextCard Internet Visa cardholders make online purchases approximately five times more often than the average online credit card user. The &uot;NextCard Top Ten eHoliday Retailers Index&uot;(SM), is a listing of the top ten online merchants based on the number of online purchase transactions by more than 135,000 NextCard customers during the six week holiday shopping period from Thanksgiving Thanksgiving annual U.S. holiday celebrating harvest and yearly blessings; originated with Pilgrims (1621). [Am. Culture: EB, IX: 922] See : America Thanksgiving national holiday with luxurious dinner as chief ritual. [Am. Pop. through December 1999 (http://www.nextcard.com/indexes_frame.html). About Egghead.com Egghead.com (Nasdaq:EGGS) is a leading Internet retailer of new and surplus computer products, consumer electronics, sporting goods Noun 1. sporting goods - sports equipment sold as a commodity commodity, trade good, good - articles of commerce sports equipment - equipment needed to participate in a particular sport , and vacation packages. Through its auction site -- Onsale.com -- the company offers bargains on excess and closeout closeout, closure the finalization of a feeding program in a feedlot. The cattle are sold and a balance sheet is struck which includes the costs of feeding and housing or confining them. goods and services In economics, economic output is divided into physical goods and intangible services. Consumption of goods and services is assumed to produce utility (unless the "good" is a "bad"). It is often used when referring to a Goods and Services Tax. . Egghead.com combines broad selection, low prices, and excellent service to provide an outstanding online shopping experience for businesses and consumers. Egghead.com is located on the Internet at www.egghead.com. This press release contains &uot;forward-looking&uot; statements, including projections about our business, within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. For example, statements in the future tense future tense n. A verb tense expressing future time. Noun 1. future tense - a verb tense that expresses actions or states in the future future , and statements that we &uot;expect,&uot; &uot;plan,&uot; &uot;estimate,&uot; &uot;anticipate&uot; or &uot;believe,&uot; are forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. . These forward-looking statements are based on information available to us at the time of this release and we assume no obligation to update any such forward-looking statements. The statements in this release are not guarantees of future performance and actual results could differ materially from our current expectations as a result of numerous factors. For example, we may not achieve the expected benefits of the merger, gross margins can fluctuate reflecting the mix of products sold and the mix of non-product revenue, and the figures for web site visitors and visitor minutes can shift rapidly. These and other risks and uncertainties associated with our business are detailed in our most recent Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. and Form 10-Q Form 10-Q See 10-Q. , which are on file with the SEC and available through www.sec.gov. Note to Editors: Egghead.com and Onsale are registered trademarks of Egghead.com, Inc. All other companies and their brand names mentioned are trademarks or registered trademarks of their respective holders. |
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