Egghead Links up with CNET; Top Computer Retailer Kicks Off Web Marketing Effort at the Number One Network for Computer Users.SPOKANE, Wash.--(BUSINESS WIRE)--Feb. 17, 1998--In its first major marketing alliance since turning Web-only retailer, Egghead.com, Inc. (Nasdaq: EGGS) today announced that it has signed a broad-based broad-based Of or relating to an index or average that provides a good representation of the overall market. The S&P 500 and NYSE Composite are generally regarded as broad-based stock indexes, while the popular Dow Jones Industrial Average is biased marketing agreement with CNET (body) CNET - Centre national d'Etudes des Telecommunications. The French national telecommunications research centre at Lannion. : The Computer Network (Nasdaq: CNWK) to promote Egghead.com and its computer product auction site, Surplusauction.com, on CNET's industry-leading network of Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the sites. Under the terms of the agreement, CNET will provide retail links and other marketing support to Egghead.com and Surplusauction.com on SEARCH.COM, CNET.COM, BUILDER.COM, GAMECENTER.COM, NEWS.COM, DOWNLOAD.COM and SHAREWARE Software on the "honor system." The concept is that users try a product, and if they like it, they voluntarily pay a set registration fee or make a donation to the program's creator. There are tens of thousands of shareware programs; some fantastic, some awful. .COM. For the millions of users who visit CNET sites to evaluate hardware and software products, the agreement brings Egghead's brand-name, quality and vast selection within the click of a mouse. In addition, users will have the choice of purchasing products competitively priced at retail, or testing their luck in Surplusauction.com's interactive bidding forum, creating at CNET the most comprehensive online shopping service available today for technology consumers. George Orban, Egghead.com Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. called the agreement "a major step forward" in fulfilling the company's goal to center its business on the Web. "This should allow our powerful brand name to be used effectively to build market share in the fast-growing world of electronic commerce," Orban said. Gregory Osberg, CNET's president of sales and marketing, stated, "CNET is committed to providing our targeted audience of computer users the most valuable mix of editorial and shopping services. The addition of Egghead.com to our sites brings one of the country's most recognized resellers of computer products within easy reach of our users. It's this kind of pinpoint matching of buyers and sellers that makes CNET sites an important pipeline for Egghead as they move full steam ahead on the Web." CNET will display retail links to Egghead.com and Surplusauction.com alongside relevant editorial content within CNET sites, including CNET's extensive single product and comparative reviews. The links will take users directly to the pages at Egghead.com and Surplusauction.com that feature the products that interest them. In addition, CNET will provide promotion to Egghead.com in the form of Internet and television advertising on its own media properties. CNET is the Web's largest publisher of information and services about computers, the Internet and digital technologies, with more than six million unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions. in the month of January.(1) CNET's television programming airs on USA Network USA Network is a popular American cable television network with about 89 million household subscribers as of 2005. The network shows a variety of original and second-run programming, from syndicated TV series to edited movies. , the Sci-Fi Channel and in national syndication See syndication format. , reaching an estimated weekly audience of over eight million viewers. Egghead.com, Inc. operates three Internet website sales channels: www.egghead.com, www.surplusdirect.com and www.surplusauction.com. The sites are among the most frequently visited commerce sites on the Internet, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Media Metrix, the PC Meter Company. Egghead.com offers consumer and business customers more than 20,000 different products, including computers, peripherals, software, and software downloads. Surplusdirect.com offers off-priced computer hardware, software, and consumer electronics products. Surplusauction.com offers computer products, office and consumer products to shoppers in a fun and interactive bidding environment. With two types of auctions to choose from and a real-time bidding process based on a true auction format, customers set the prices on a wide variety of products. Surplusauction.com currently holds 15 live auctions per week where bidding takes place 24 hours a day. CNET: The Computer Network is at the leading edge of media companies, integrating television programming with a network of sites on the World Wide Web. In both media, CNET provides authoritative information on computers, the Internet and digital technologies. CNET's Web sites combine breakthrough interactive technology with engaging content and design, and are widely accepted as setting new standards for excellence in the medium. (1)Source: RelevantKnowledge Top 25 Web Properties, January, 1998 This announcement contains forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. that involve risks related to the highly competitive nature of the computer products retailing industry, the market for internet commerce, the integration and combination of technological systems operating the current websites, the seasonality and quarterly fluctuation Fluctuation A price or interest rate change. results, the dependence of the company's sales on the purchase and use of personal computers and software, and the risks detailed in Egghead.com's SEC reports including the report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. for the year ended March 29, 1997, and the SEC report on Form 10-Q Form 10-Q See 10-Q. for the period ending Dec. 27, 1997. CONTACT: CNET, Inc. Karen Wood, 415/395-7805, x1552 karenw@cnet.com or The Rockey Company John Hough/Erica Perez, 206/728-1100 jhough@rockey-seattle.com eperez@rockey-seattle.com |
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