Egg & Muffin Toaster(TM) Becomes Overnight Sensation; New-to-Market, Multi-Function Small Electric Held Top Spot in 'Toaster' Category in Q4 2005.

BLUFFDALE, Utah -- Just 12 weeks into the launch of its Egg & Muffin Toaster(TM) at retailers throughout the United States, Back to Basics today announced that the multi-function small appliance became a qualified overnight sensation. According to research firm NPD Group's household point-of-sale tracking data for Q4 2005, the Egg & Muffin Toaster held the No. 1 position in the "toaster" category, based on percentage of unit sales for all toasters sold during that time period. NPD also noted the Egg & Muffin Toaster achieved a more than 20 percent share of all units sold the week of Christmas.

With initial consumer purchases beginning in September 2005, word quickly spread about the toaster's unique ability to simultaneously steam-poach an egg while browning toast in about four minutes to create at home one of America's best-loved breakfast sandwiches. By December, the Egg & Muffin Toaster became a "must-have" holiday gift-list item. Category-leading sales activity for the toaster continues into 2006, with nearly 500,000 units sold since its introduction.

Noting the consumer following the Egg & Muffin Toaster has achieved so quickly, Back to Basics' CEO Randy Hales said, "While retailers were reporting strong sales for the Egg & Muffin Toaster, the NPD Group data gives industry proof for the scope of the product's success. It is an absolute hit with consumers."

Receiving "two thumbs up" from all who try it, the Egg & Muffin Toaster continues to receive praise for its ability to:

--toast and poach simultaneously or as separate functions;

--simplify the process for hard-boiling eggs;

--deliver a healthy, satisfying meal in about four minutes (less than 290 calories and 11 grams fat);

--complement the office or cross-functional home kitchen;

--operate and clean with ease;

--meet a cross-section of consumer purchase requirements.

An ideal gift for just about anyone interested in a quick and easy breakfast sandwich without the drive-thru experience, the Egg & Muffin Toaster, model TEM500, also provides a simple solution for hard-boiling up to four eggs at once. Back to Basics plans to announce additional models of its Egg & Muffin Toaster during 2006. For more information on the Egg & Muffin Toaster, as well as availability, visit www.eggandmuffintoaster.com.

With its start in 1971 in home canning and food processing, Back to Basics(R) has grown into a dynamic and competitive housewares manufacturer that offers a full range of kitchenware products that help people enjoy making the foods they love. The company's commitment to "Family, Food and Fun" brings families together in the kitchen and has contributed to years of success with several varied product lines. Chief among them are Back to Basics' Smoothie Makers -- an innovative approach to blending that has reinvigorated the entire blender market category while bringing convenience to the kitchen for millions of consumers worldwide. Other Back to Basics product categories include small appliances for making hot drinks, popcorn, and icy treats, in addition to a co-branded Disney Kitchenware Collection. Launching Back to Basics' toaster category, the Egg & Muffin Toaster brought home yet another family favorite. This privately held company made the Inc. 500 list for growth in 2003, 2004, and 2005.

(C)2006 Back to Basics Products Inc. Back to Basics is a registered trademark of Back to Basics Products Inc. in the United States and other countries. All other brand and product names are trademarks or registered trademarks of their respective companies.