Effectiveness Solutions Research Corporation Launched to Provide Unbiased, Authoritative Insight Into Sales Training and Consulting Industry.

NEW YORK -- Independent Start-Up Company First to Provide Transparency to Previously Unexamined, $5 Billion Marketplace

Today, sales strategist and best selling author Dave Stein launched Effectiveness Solutions Research Corporation (ESR), the first company to deliver direct, unbiased and authoritative analysis of the sales training, methodology and consulting marketplace. ESR (http://www.ESResearchCorp.com) helps companies to be more competitive by optimizing the impact of sales training and deployment of sales methodologies, processes and tools.

Corporations of all sizes seek a competitive edge through boosting the skills of their sales force. To date, however, the traditional approach to selecting and engaging with sales training providers has left many companies with stalled initiatives, confused sales representatives, inability to scale their organizations, and inconsistent sales performance. There are literally dozens of companies offering such services, but corporate America knows little about them except what information they themselves make available.

ESR believes that a total of around $4.8 billion is invested by corporations in the U.S. each year on training their sales people. The company's mission is to be the leading authority on vendors in the sales training, methodology and consulting industry -- also known as Effectiveness Solutions Providers (ESPs) -- offering timely and accessible help to organizations with evaluating, selecting and deploying the appropriate products and services among the many choices on the market, resulting in greater sales productivity and increased revenue.

Founder and CEO Dave Stein says, "Many sales executives make decisions based on casual recommendations, past experience, Internet research or luck to select the right training company that could make the difference between success and failure for their own organizations, not to mention their careers." He adds, "Certainly there have been successes, but many are dissatisfied with the results they get, with mistakes having cost millions of dollars in lost opportunities and wasted resources."

Analyzing issues facing companies in evaluating, acquiring, implementing, managing and measuring effectiveness solutions, ESR's timely, subscription-based and a la carte online research reports, webinars, and custom-inquiry and consulting services can translate into invaluable savings and revenue growth for clients.

Stein says, "ESR is not a provider of sales training. Rather, we deliver guidance for those seeking internal and external sales training solutions." ESR's members gain the ability to make informed decisions on alternative sales training approaches, providers, and strategies resulting in measurable improvement in their sales organizations' ability to sell.

Produced regularly, ESR's reports are easily accessed on the Internet in a highly condensed, consumable and appealing format. Written by veteran industry experts, reports are thoroughly researched through a proprietary, meticulous research methodology and contain the latest industry information and analysis.

Highlights include:

--ESR/Insight(TM): Weekly two- or three-page, online, analytic, premium-value, pithy, commentary-style articles that provide independent and invaluable assessments, reviews, analyses, and action-oriented advice not available from any other source. They will also include opinions and recommendations based upon the latest news from vendors and trade press.

--ESR/In-Depth(TM) Quarterly Reports: Lengthier reports expanding on ESR/Insights with a more extensive review of significant industry issues and service providers.

Already cultivating a rapidly growing membership, ESR will investigate mainstream Sales ESPs, determined by size and name recognition, individually and comparatively. ESR will also provide ongoing advice on critical issues faced by companies who invest in internal and external sales training and consulting.

With more than 20 years experience as a sales consultant and trainer, ESR founder and CEO Dave Stein has coached sales teams worldwide for companies from $5 million in sales to the Fortune 100. In 1997, Stein founded his successful New York-based sales consultancy The Stein Advantage, Inc., offering companies diagnostic and remedial expertise to hire top sales professionals, enhance positioning, overcome tough competitors, motivate their sales force and refocus selling efforts to achieve new levels of productivity. Stein writes the monthly "Smart Sales" column for Sales and Marketing Management magazine; his Amazon bestseller How Winners Sell is now in its second edition.

ESR is supported by a seasoned team of world-class experts with expertise in all facets of sales methodologies and training, as well as research and analysis, including co-founder N. Adam Rin, Ph.D. a former president of Gartner's research division; and Al Case, ESR's Research Fellow, who has held several high-level executive positions with Gartner. In addition, ESR is building an Advisory Board and Board of Directors to further enhance its ability to meet short and long term goals. Among the members of both boards are: N. Adam Rin, Ph.D. Research Executive, ESR; Tony Friscia, CEO, AMR Research Inc.; Kevin Madden, Vice President Global Sales, Honeywell Building Solutions; Steven Bistritz, Ed.D., Founder, Learning Solutions International; and Dan Kossmann, CFO, Outstart. The company is funded by the founders and private investors.

For more information, please visit www.ESResearchCorp.com or call [phone] Ext. 705.