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EffectiveBrand Introduces The First Toolbar Hosting Platform; Platform Enables Web Hosting Companies to Offer a New Service to their Customers, Allowing them to Build their Own Toolbar and Manage it Through a Web Interface.


REHOVOT, Israel -- EffectiveBrand, the Toolbar A row or column of on-screen buttons used to activate functions in the application. Many toolbars are customizable, letting you add and delete buttons as required. Toolbars may be fixed in position or may float, which means they can be dragged to a more convenient location in the  Service Provider pioneer, introduced today the first toolbar hosting platform that enables web publishers to create, customize and update their toolbar in moments. The platform eliminates the publisher's need to deal with the software development cycle making maintenance simple and easy. Now, web hosting Making a Web site available on the Internet. Many ISPs host a few personal Web pages for an individual at no additional cost above the monthly service fee, but the address is subordinate to the ISP; for example, www.friendlyisp.com/pat_smith.  companies can enhance their existing service by offering clients an opportunity to build their own toolbars based on the EffectiveBrand platform.

The toolbar is designed through a similar method used to develop web sites. Using a familiar point and click interface, publishers can create a customized toolbar A toolbar that can be custom configured by the user. Buttons can be added and deleted as required.  for their web communities, including logo, RSS (Really Simple Syndication) A syndication format that was developed by Netscape in 1999 and became very popular for aggregating updates to blogs and the news sites. RSS has also stood for "Rich Site Summary" and "RDF Site Summary.  newsfeeds, a ticker, as well as additional content. Prior to EffectiveBrand, toolbars were treated like any other software application requiring costly software development and an extended maintenance cycle.

Currently, there are over 40,000 web communities on the EffectiveBrand platform with approximately 7,000 web communities joining monthly. The toolbar provides publishers an effective means to communicate with their communities by allowing them to customize the content of the toolbar. As such, the toolbar acts as an extension of the web site and keeps members continually updated. In order to support additional needs of the publisher, EffectiveBrand provides a full suite of services including promotional web banners A web banner or banner ad is a form of advertising on the World Wide Web. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking them to the web site of the advertiser. , analytical tools, routine roll-out of novel functionality, and an additional built-in revenue channel.

"EffectiveBrand's toolbar hosting platform enables web hosting companies to add an innovative toolbar solution to their service offerings," says Ronen Shilo, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of EffectiveBrand. "The platform already has a proven record of increasing web community stickiness and monetizing community search traffic."

About EffectiveBrand

EffectiveBrand, the Toolbar Service Provider (TSP TSP - travelling salesman problem ) pioneer, enables web publishers to create, customize and update their toolbar in moments. Its patent pending technology eliminates the publisher's need to deal with the software development cycle making maintenance simple and easy. EffectiveBrand, owned by Platforma Online, positions the toolbar, once associated with large search engines, as an essential part of every web site. For more information, visit www.effectivebrand.com.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Sep 26, 2005
Words:334
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