Effective web presence solutions for small businesses; strategies for successful implementation.

9781605662244

Effective web presence solutions for small businesses; strategies for successful implementation.

Burgess, Stephen et al.

Information Science Reference

2009

326 pages

$165.00

Hardcover

HD62

Rather than being about virtual businesses that rely solely on their Internet presence, this book provides research-based guidelines on issues faced by small businesses in establishing and maintaining a Web presence. Burgess (Victoria U., Australia and his co-authors, who collaborated on a project to develop a toolkit to help small tourism businesses use information and communications technologies (ICTs), present their individual perspectives, frameworks, and research on business use of ICTs and the Internet. From studies centered on the Australasian region, they draw lessons from examples of deficiencies and best practices for strategic planning, content design, implementation, promotion, governance, and evaluation of their Web presence. They also present potentially useful new innovations and applications for this audience.

([c]2009 Book News, Inc., Portland, OR)