Effective presentations deliver impact messages. (Corporate Gifts & Event Planning).

Whether you are selling, educating or training, your presentation today will make all the difference to your success tomorrow.

The secret to an effective presentation certainly is not a secret anymore. Much has been written on this subject, yet most follow the same simple rules. The right visuals, the right room and of course a confident presenter.

The right visuals

Do not underestimate the time it takes to develop your presentation. Ninety percent of the process is what you do before you actually deliver. Your visuals should be clear and to the point. The information must be relayed in a manner that creates an image in the mind of your audience, because that is what they will remember and take home with them. When developing your visuals it is important to know your audience. Find out the average age and appeal to generational styles with music and images. Find out what motivates them and their reason for attending. Then you can grab their attention with a single opening slide verifying their objective.

The right room

In any room the presenter should always stand and have the screen to his/her left. The type of presentation and the number of participants will determine the right room. In a small boardroom the center table is usually the only possible arrangement. It is a good format for discussions involving six to 12 people. Classroom style is best-suited for instructional or training seminars. Tables at a slight angle towards the center of the room will allow participants to see one another and provide plenty of workspace for taking notes. For large groups, when you expect little or no participation, auditorium or theatre style will allow the image on the screen to be visible to all. If you do have interaction, such as questions from the audience, it is best to designate time at the end of your presentation to do so. Be sure to repeat the question before answering. That way everyone will benefit from the information. When booking a room ask about the speaker system. You may need to bring one with you. Always try to arriv e early to avoid surprises. Take a few minutes to check for room temperature and lighting control.

A confident presenter

You cannot hide behind your visuals. If you appear to be nervous you will send a subtle message to your audience that maybe you are not so sure about the information you are presenting. Refining your skills will help get rid of the jitters. And the best way to do this is practise, practise, and practise.

Especially your introduction. If you start with power you will immediately get an uplifting positive reaction from your audience that will help to carry you through. You must use body language and facial expressions that align with your message -- it is the "choreography" of presenting. If you have a chance to be videotaped, do so. You will clearly see any undesirable habits you may wish to avoid, such as too many ums, or fidgeting. Stand straight with your arms at your side. It may not feel natural, but it looks natural. Use hand gestures to emphasize a point or to direct the audience to look at the screen.

So, how can you stand out from the rest? In today's competitive business environment, presenters must effectively delivery their message with impact! This can be achieved by adding to your presentation such multimedia elements as sound, talking testimonials and high-impact video clips. Connect the power of your laptop to the screen with a projection system and maximize the impact of your message. It is essential to your success.

Talking will inform. Showing will educate. Using multimedia to demonstrate will persuade.

Marjorie Neilson, media support personnel with Duocom.