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Effective media relations; how to get results, 3d ed.


0749443804

Effective media relations; how to get results, 3d ed.

Bland, Michael Michael, archangel
Michael (mī`kəl) [Heb.,=who is like God?], archangel prominent in Christian, Jewish, and Muslim traditions. In the Bible and early Jewish literature, Michael is one of the angels of God's presence.
 et al.

Kogan Kogan (Russian: Коган) is a popular Russian version of Jewish surname Cohen:
  • Artur Kogan (b. 1974), an Israeli chess master
  • Boris Kogan (1940 – 1993), a Russian-American chess master
 Page Science

2005

150 pages

$32.50

Paperback

PR in practice series

PN1992

If you send your press release to all 2,000 newspapers in the UK, how many of them are likely to give you your due? What is the national German TV channel? Should you take umbrage at radio announcers who change CDs as they interview you? Novices in the field of media relations are likely to answer these questions both confidently and incorrectly. The authors take newcomers through the darkest waters first, and describe who owns the press and broadcasting media in Europe Europe (yr`əp), 6th largest continent, c.4,000,000 sq mi (10,360,000 sq km) including adjacent islands (1992 est. pop. 512,000,000). , what laws apply, and even when and when not to lunch. They include a checklist for press relations, a very helpful section on arming yourself for various types of interviews (never let down your guard), and information on evaluating the effectiveness of your media and content choices. This edition expands on using email and the web. Distributed in the US by Stylus stylus: see pen.


(1) A pen-shaped instrument that is used to "draw" images or select from menus. Styli (the plural of stylus, pronounced "sty-lye") come with handheld devices that have touch screens, such as PDAs and video games.
.

([c] 2005 Book News, Inc., Portland Portland, town, England
Portland, town (1991 pop. 12,945), Dorset, S England. It is on the Isle of Portland, a small rocky peninsula. Portland stone has been used in St. Paul's Cathedral and other important London buildings. Lobsters and crabs are harvested.
, OR)
COPYRIGHT 2005 Book News, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
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Publication:Reference & Research Book News
Article Type:Book Review
Date:Nov 1, 2005
Words:180
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