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Effective communications: preparing presentations.


This checklist is intended for those who are required to give any form of presentation. It covers all the stages of preparing a talk, from accepting the invitation to checking the venue: the delivery of the presentation is covered in a separate checklist (see Related checklist). Here, the focus is on how to develop an effective style rather than on the preparation of visual aids visual aids
Noun, pl

objects to be looked at that help the viewer to understand or remember something
.

Definition

For the purposes of this checklist, a presentation covers any talk to a group, whether formal or informal, from giving a team briefing to delivering a major speech: the same rules and principles apply.

Action checklist

1. Decide whether to accept

Ask yourself whether you are the right person to deliver this presentation. Do you have enough time to prepare? You may need to allow between 30 and 60 minutes for every minute of delivery. Are you excited enough about the topic to be enthusiastic? Do you know enough to answer awkward questions? If not, say no!

2. Clarify the details

Find out how long you will speak for and the exact subject. Will there be questions at the end? If there are other speakers, what will they cover, and howw will you fit in with them?

3. Research your audience

View the audience as customers. Try to gain a notion of their expectations: do they want to be informed, amused a·muse  
tr.v. a·mused, a·mus·ing, a·mus·es
1. To occupy in an agreeable, pleasing, or entertaining fashion.

2.
 or challenged? How many will there be? What is their level and background? Do they have any prior knowledge?

4. Define the purpose

Tailor the presentation to meet the audience needs you identified. Consider whether the aim is to:

* persuade--a sales pitch

* instruct--if you know your topic

* inspire--as part of a change programme

* entertain--if you are naturally funny

5. Assemble your material

Assemble anything relevant to your topic: ideas; articles; quotes; anecdotes; references. Accumulate the material over time but don't attempt to organise it while still collecting it.

6. Organise your material

Review your collection. Group items into themes and topics. Are there metaphors or analogies which keep appearing?

7. Prepare an 'essay plan'

Structure the material into a rough plan. Aim for a beginning, a middle and an end.

8. Write a rough draft

Use the essay plan to sketch a first draft. Write without stopping and don't impose a structure while writing. Aim to outline what you are going to say, say it, and end by summarising what you have said. Try to make only five key points and a maximum of seven.

9. Edit the draft

Sleep on your first draft. Review it the following day. Convert the written word to speech and make the text more concrete, simple and illustrative il·lus·tra·tive  
adj.
Acting or serving as an illustration.



il·lustra·tive·ly adv.

Adj. 1.
. Use anecdotes. Shorten all your sentences and eliminate nonessential non·es·sen·tial
adj.
Being a substance required for normal functioning but not needed in the diet because the body can synthesize it.
 ideas and words. Cut any jargon or explain any that is unavoidable. Make sure the timing is right--speaking to an audience is slower than talking to Noun 1. talking to - a lengthy rebuke; "a good lecture was my father's idea of discipline"; "the teacher gave him a talking to"
lecture, speech

rebuke, reprehension, reprimand, reproof, reproval - an act or expression of criticism and censure; "he had to
 a friend.

10. Refine the draft

Run through the draft several times, preferably in front of someone. Seek feedback and criticism on content, style and delivery. Ask your listener not to interrupt but to make notes.

11. Select your prompts

If you want or need to deliver a spontaneous presentation, run through the draft again and begin to highlight prompts--key words and phrases Words and Phrases®

A multivolume set of law books published by West Group containing thousands of judicial definitions of words and phrases, arranged alphabetically, from 1658 to the present.
. These will be the basis of your script and perhaps your visual aids. Practise prac·tise  
v. & n. Chiefly British
Variant of practice.



practis·er n.
 using the prompts alone and learn the thoughts behind the words. When you are confident, transfer the prompts to numbered cards. Continue practising and reducing the number of key words. (Sometimes, you will need to use a full script, for example, if the press are present, or if the occasion is very formal).

12. Select appropriate presentation aids

Presentation aids need to:

* be integrated--flow from your natural style

* move the presentation on--add value to it and summarise Verb 1. summarise - be a summary of; "The abstract summarizes the main ideas in the paper"
sum, sum up, summarize

sum up, summarize, summarise, resume - give a summary (of); "he summed up his results"; "I will now summarize"
 what you are saying, thus eliminating the need for a script

* be professional--clear, readable and consistent

* be appropriate in tone--full colour slides may not be right for a small informal group

* be simple to understand--clearly legible leg·i·ble  
adj.
1. Possible to read or decipher: legible handwriting.

2. Plainly discernible; apparent: legible weaknesses in character and disposition.
 from the back of the room

* be graphic where appropriate--you can use symbols, drawings and charts, for example, to reinforce your words.

An increasing range of presentation aids, from flip charts flip chart
n.
A chart consisting of sheets hinged at the top that can be flipped over to present information sequentially.

Noun 1.
 and overhead transparencies to multimedia and computer generated graphics, is available.

13. Rehearse re·hearse  
v. re·hearsed, re·hears·ing, re·hears·es

v.tr.
1.
a. To practice (a part in a play, for example) in preparation for a public performance.

b.
 

Practise in your head, in front of a mirror or in front of a partner--he or she will be your sternest critic! Note any mannerisms you need to correct or anything you need constantly to remind yourself of as you talk, such as "Don't put your hands in pockets" or "Smile". Keep these on a cue card cue card
n.
A large card held out of the audience's sight, bearing words or dialogue in large letters as an aid for a speaker or actor chiefly in television broadcasting.
 when you give the presentation.

14. Check the venue

Well before the start, check that your visuals, especially text, are visible from the back of the room. Sit or stand where you will deliver the presentation and check that the equipment is working and that you can work the equipment. Practice using the microphone, electronic pointer, remote focus and so on.

Dos and don'ts for preparing effective presentations

Do

Practise as much as possible. Seek feedback and be open to criticism.

Constantly review the purpose of your presentation against the text: are you meeting the customer's expectations?

Remember that thorough preparation is a key factor in minimising nerves and ensuring a successful presentation.

Put some enthusiasm into your presentation--stimulate the audience.

Don't

Sit in a room with a blank sheet of paper and try to write: look for external stimuli.

Use a visual aid just because it is funny or striking and you can't bear to leave it out.

Take anything for granted: the topic; the audience; the extent of their knowledge; the venue; the equipment.

Useful reading

Lend me your ears: all you need to know about making speeches and presentations, Max Atkinson London, Vermilion vermilion, vivid red pigment of durable quality. It is a chemical compound of mercury and sulfur and is known as red sulfide of mercury; it was formerly obtained by grinding pure cinnabar but is now commonly prepared synthetically.  2004

Presenting numbers tables and charts, Sally Bigwood and Melissa Spore spore, term applied both to a resistant or resting stage occurring among various unicellular organisms (especially bacteria) and to an asexual reproductive cell produced by many unicellular plants and animals and by all plants that undergo an alternation of  Oxford, Oxford University Press 2004

The ultimate business presentations book : make a great impression every time Martin Yate and Peter Sander London, Kogan Page, 2003

Speaking on special occasions, Roger Mason For other uses, see Roger Mason (disambiguation).



Roger Le Roy Mason (born September 18, 1958 in Bellaire, Michigan) is an American former professional baseball player who pitched in the Major Leagues primarily in relief from 1984-1987, 1989, and 1991-1994.
 London, Teach Yourself Books, 2001

Beyond the podium podium

In architecture, a pedestal on a large scale. It may be any of various elements that form the base of a structure, such as the platform forming the floor and substructure of a Classical temple, a low wall supporting columns, or the structurally or decoratively
 : delivering training and performance to a digital world Allison Rossett and Kendra Sheldon San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden  Calif, Jossey Bass Pfeiffer, 2001 Thought starters

* Have you agreed to speak just because you were asked? If so, do you really know and care enough about the topic to excite your audience?

* Are you trying to convey too much information in one presentation? Your audience will only absorb a maximum of seven key points.
COPYRIGHT 2005 Chartered Management Institute
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Title Annotation:Checklist 032
Publication:Chartered Management Institute: Checklists: Marketing Strategy
Geographic Code:4EUUK
Date:Oct 1, 2005
Words:1083
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