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Edwards Pies Named Best Pies in America! Turtle Pie and Cookie Dough Sundae Singles Take Top Honors at National Pie Championships.

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ATLANTA--(BUSINESS WIRE)--Feb. 9, 2002

Edwards Baking Company swept the winners' circle as it scooped two coveted pie awards at the prestigious National Pie Championships in Celebration, Florida today, during the Great American Pie Festival.

Turtle Pie, one of Edwards newest frozen desserts, took home the top award for the Open Cream Gourmet Category. With more than 200 entries in the competition, the judges deemed Edwards Turtle Pie one of the best gourmet pies in America. Not surprisingly, the buttery bits of caramel and creamy vanilla filling, topped with chocolate chunks, pecans, and chocolate syrup drizzle in a chocolate cookie crust, makes it hard for anyone to resist.

"Edwards gourmet flavor led the pack today," said Connie S. Day, director of retail marketing for Edwards Baking Company. "Turtle pie has already become the top selling new item in the pie category over the last year and we are thrilled to also be recognized in the competition as the best," said Day.

And, in convenient single-serving packaging, Edwards newly introduced Cookie Dough Sundae Singles won the top award for individually portioned treats.

This creamy vanilla, single frozen dessert is infused with chocolate chip cookie dough and topped with chocolate chunks, creamy whipped topping and chocolate drizzle. It's ready to serve with a taste that appeals to all ages and is also available as a whole pie. Edwards Singles can be found in eight delicious flavors and are perfect for those times when a dessert lover wants a treat just right for one!

The Great American Pie Festival began Friday, February 8 and continues through Sunday, February 10 at Celebration, FL. Under the auspices of the American Pie Council, the Great American Pie Festival is showcasing demonstrations, hands-on activities and today's National Pie Championships.

Based in Atlanta, Edwards Baking Company is a division of privately held Edwards Fine Foods, a leading manufacturer and marketer of gourmet desserts serving retail and food-service channels worldwide. Edwards Baking Company has provided consumers with indulgent desserts for more than 50 years. The Edwards product line consists of gourmet, frozen ready-to-serve pies as well as single-serve pie slices.

Regionally, Edwards products can be found in the freezer section of grocery stores in the southeastern and southwestern United States as well as in Southern California. Additionally, Wal-Mart Supercenters nationwide sell Edwards desserts. Edwards Baking Company, which today has approximately 1,100 employees, was founded in Atlanta in 1950 as a small retail shop offering a variety of homestyle baked goods. It was acquired by Edwards Fine Foods in 1995. For more information, visit the company's website at www.edwardsbaking.com.

Note: Photos are available at URLs: Turtle Pie: http://www.businesswire.com/cgi-bin/photo.cgi?pw.020902/bb1 Cookie Dough Sunday Singles: http://www.businesswire.com/cgi-bin/photo.cgi?pw.020902/bb1a
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Publication:Business Wire
Date:Feb 9, 2002
Words:494
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