Educational toy shop finally finds a home. (Weekly Briefing).BERNICE Baird-Browning started her toy business, Small Wonders, in a Palos Verdes Palos Verdes is often used to refer to a group of coastal cities on the Palos Verdes Peninsula in the Los Angeles/South Bay area of California. This affluent bedroom community is known for its dramatic views, good schools [1] extensive horse trails [2] mini-mall 26 years ago. The facility's management was so happy with her sales that they allowed her to open a doll and doll house store as well. But 12 years later, the mall closed for a two-year renovation, forcing the first of what would be four moves before the business finally settled into the Avenue of the Peninsula in Palos Verdes in 1999. Browning renamed her business Small Wonders and Baby Wonders, which sells the most popular items from her mini-mall days. "We sell domestic, imported and educational toys What is an educational toy? ''' Toys, and educational toys, are typically built for and used by children. One could make the argument that an educational toy is actually any toy. Most children are constantly interacting with and learning about the world. for children up to 12. We have wooden railroads and wooden construction sets from Sweden, snap-together plastic parts from Germany that can create buildings, cars and fire engines, French dolls that are machine washable machine washable adj → lavable a máquina machine washable machine adj [garment] → lavable en machine machine washable machine , pull toys from Italy and Czechoslovakia, hard wood musical instruments from Poland, and puppets and marionettes made from all over the world. "There are hundreds of different styles of collector and play animals--a half inch to four inches tall--that are rubber. Then we have a full line of French clothes for infants to 2 years old. "We don't even try to compete with (chain stores.) We're looking at two different businesses. We have specialty items and they have mass-market items. "Parents want the quality--something that is not going to break five minutes after you leave the door and something that they can pass onto their grandchildren GRANDCHILDREN, domestic relations. The children of one's children. Sometimes these may claim bequests given in a will to children, though in general they can make no such claim. 6 Co. 16. . There are play tables all over the store. Anything you want to try out you can. "We do three catalogs a year--March, June and September. They can run anywhere from $4,000 to $7,000 to print and that's not including postage. A full mailing would run about $12,000 including postage. Usually we (mail to) about 18,000 customers. Our primary market is the South Bay area. Our secondary market is California. And then we have an Internet business. Internet and catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C. sales are 10 to 12 percent of total business. Most of our customers that receive the catalog will come into the store and bring a coupon. "I have 14 employees. Of course, we are a seasonable Within a reasonable time; timely. The term seasonable is usually used in connection with the performance of contractual obligations that must be completed "seasonably." The facts and circumstances of each case define a reasonable period of time. business. Our best time--the last six weeks of the year--would be (sales of) about $14,000 to $15,000 a week. The slowest time is the last two weeks in January--they'd probably be about half that." David Greenberg The creator of this article, or someone who has substantially contributed to it, may have a conflict of interest regarding its subject matter. It may require cleanup to comply with Wikipedia's content policies, particularly neutral point of view. Have a Story To Tell? Please write to Editor, The Weekly Briefing, 5700 Wilshire Blvd., Suite 170 Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , CA 90036 Or e-mail to newsdesk@labusinessjournal.com |
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