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Edmunds.com's Inside Line Hits Audience Milestone and Expands Staff as It Celebrates One-Year Anniversary.


SANTA MONICA Santa Monica (săn`tə mŏn`ĭkə), city (1990 pop. 86,905), Los Angeles co., S Calif., on Santa Monica Bay; inc. 1886. Tourism and retailing are important, and the city has motion-picture, biotechnology, and software industries. , Calif. -- Inside Line, Edmunds.com's free high-speed online magazine for automobile enthusiasts (available at www.insideline.com) announced today that as it celebrates its one-year anniversary, its monthly unique-user audience has reached a remarkable milestone: 3 million people. This surpasses the combined circulation of the country's two largest print automotive magazines.

"Building on our successful first year, we have exciting plans to grow our presence in the automotive and online communities," said Editorial Director Kevin Smith. "We look forward to applying our technological assets and our highly talented staff to provide news, road tests, videos and other content on the topic we love the most -- cars."

Since its launch, the publication has given its visitors a high-quality multimedia automotive experience with new offerings at every turn. In December 2005, Inside Line began offering free automotive video podcasts that are available on Apple's iTunes(R) Music Store. A series of Web logs, or blogs, were also launched in late 2005 to bring enthusiasts the fastest possible news and commentary in the automotive space.

"Through Inside Line, Edmunds.com has successfully expanded our brand to reach automotive enthusiasts as well as the traditional car-buying audience we have served for decades," said Matthew Kumin, Executive Vice President and General Manager of Edmunds.com Media. "Going forward, we want to strengthen our lead as the top online enthusiast Web site by enhancing Inside Line's already rich user experience and continuing to build on the publication's reputation for delivering innovative, exciting content."

Inside Line's staff is developing as well. Richard Homan, formerly Executive Editor, has been promoted to Editor in Chief, and Scott Oldham Scott Oldham (b. 1969) serves as Editor in Chief of Edmunds Inc.'s Inside Line.

He earned his BA in Journalism from Glassboro State College. Previously, he worked at Sport Compact Car, European Car, Popular Hot Rodding and Popular Mechanics and has also been published in Car
 has been promoted from Senior Editor to Executive Editor. In addition, former NASCAR NASCAR (National Association for Stock Car Auto Racing), organization that sanctions American stock-car races, est. 1948. It held its first race in Daytona Beach, Fla. .com Programming Director Elliott Gordon has joined the Inside Line team as Senior Product Director.

Content and features available at Inside Line include:

--Daily News Coverage (http://www.edmunds.com/insideline/do/NewsLanding) -- At Inside Line, news coverage is updated every day to keep enthusiasts up to speed on automotive news.

--Road Tests (http://www.edmunds.com/insideline/do/DrivesLanding) -- Each month, Inside Line delivers approximately 12 new road tests, first drives and comparison tests created by an expert team of vehicle testers, writers, photographers and videographers.

--Features (http://www.edmunds.com/insideline/do/FeaturesLanding) -- Articles on a wide range of automotive topics, from technology, future vehicles and the aftermarket Aftermarket

See: Secondary market.


aftermarket

See secondary market.
, to personalities and motorsports, entertain readers of Inside Line.

--Auto Show Coverage (http://www.edmunds.com/insideline/do/AutoshowsLanding) -- Inside Line offers around-the-clock auto show An auto show, or motor show, is a public exhibition of current automobile models, debuts, concept cars, or out-of-production classics. It is commonly attended by automobile manufacturers. Most auto shows occur once or twice a year.  coverage of all the major domestic and international shows, including the Tokyo Motor Show The Tokyo Motor Show (東京モーターショー) is a biennial auto show held in October-November at the Makuhari Messe, Chiba City, Japan for cars, motorcycles and commercial vehicles.  and the North American North American

named after North America.


North American blastomycosis
see North American blastomycosis.

North American cattle tick
see boophilusannulatus.
 International Auto Show in Detroit.

--Enhanced Multimedia (http://www.edmunds.com/insideline/do/MultimediaLanding) -- Inside Line offers over 500 streaming videos, with up to 20 new videos added each month, and thousands of top-quality automotive photographs.

--Blogs (http://blogs.edmunds.com/) -- Inside Line offers two blogs: "Straightline" (http://blogs.edmunds.com/straightline/) is the car enthusiast blog from Inside Line editors, while "Karl on Cars" (http://blogs.edmunds.com/karl/) offers readers driving impressions, musings and general commentary on the automotive industry The automotive industry is the industry involved in the design, development, manufacture, marketing, and sale of motor vehicles. In 2006, more than 69 million motor vehicles, including cars and commercial vehicles were produced worldwide.  by Edmunds.com's Editor in Chief Karl Brauer Karl Brauer is the name of:
  • Karl Brauer (~1894-?) was the donor for the first successful organ transplant (corneal transplant) by Eduard Zirm on December 7, 1905.
  • Karl Brauer (b.1969) is Editor in Chief of Edmunds.com. Responsible for much of the Edmunds.
.

--Forums (http://www.edmunds.com/insideline/do/ForumsLanding) -- The Inside Line Forums provide auto enthusiasts an area to discuss automotive topics in a venue enjoyed by millions of people around the globe.

--Opinion Columns (http://www.edmunds.com/insideline/do/ColumnsLanding) -- Inside Line provides opinion columns from some of the best automotive writers around, including Ken Gross, Michelle Krebs and Steven Cole Smith.

About Edmunds.com Inc.

Edmunds.com is the premier online resource for automotive information. Its comprehensive set of data, tools and services, including Edmunds.com True Market Value(R) pricing, is generated by Edmunds.com Information Solutions and is licensed to third parties. The company supplies content for the auto sections of NYTimes.com, AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. , CNN.com and About.com; provides weekly data to Automotive News; and delivers monthly data reports to Wall Street analysts. Edmunds.com also publishes Inside Line (www.insideline.com), a free high-speed online magazine for auto enthusiasts. Edmunds.com was named "Best Car Research Site" by Forbes ASAP (chat) asap - As soon as possible. , has been selected by consumers as the "Most Useful Web Site" according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 every J.D. Power and Associates New Autoshopper.com Study(SM), and was ranked first in the Survey of Car-Shopping Web Sites by The Wall Street Journal. The company is headquartered in Santa Monica, California For other uses, see Santa Monica (disambiguation).
Santa Monica is a coastal city in western Los Angeles County, California, USA. Situated on Santa Monica Bay of the Pacific Ocean, it is surrounded by the City of Los Angeles — Pacific Palisades and Brentwood on the north,
, and maintains a satellite office in suburban Detroit.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Date:Jan 18, 2006
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