Edmark Adopts Shareholder Rights Plan.

REDMOND, Wash.--(BUSINESS WIRE)--Nov. 30, 1995--Edmark Corp. (NASDAQ:EDMK) announced today that its board of directors has adopted a Shareholder Rights Plan.

The main purpose of the Plan is to provide the board with the opportunity to consider whether an unsolicited bid for control of the Company is fair to and in the best interest of the Company's shareholders. Sally Narodick, Chairman and Chief Executive Officer, stated, "The Plan should enhance the board's ability to protect shareholder interest if the Company is ever faced with a coercive or unfair takeover. It is not being adopted in response to any existing takeover attempt."

The Plan provides for common stock purchase rights to be distributed as a dividend at the rate of one right for each share of common stock held at the close of business on Dec. 15, 1995. Initially, the rights will not be exercisable and will trade with Edmark's common stock. The rights will be exercisable only if a person or group acquires or announces a tender offer or exchange offer for 20 percent or more beneficial ownership of the Company's common stock.

The Company will generally be entitled to redeem or amend the rights at any time until the rights become exercisable. The rights will expire at the close of business on Nov. 29, 2005. Additional details of the Shareholders Rights Plan will be outlined in a letter which will be mailed to Edmark shareholders on or about Dec. 18, 1995. -0-

Note to Editors: Edmark Corp., located in Redmond, Wash., is a publisher of award winning educational software products for the consumer and school markets. The Company's line of multimedia software products include: KidDesk, KidDesk Family Edition, Millie's Math House, Bailey's Book House, Sammy's Science House, Trudy's Time & Place House, Thinkin' Things Collection 1, Thinkin' Things Collection 2, Thinkin' Things Collection 3 and the Imagination Express family including Destination: Castle, Destination: Neighborhood, Destination: Rain Forest, Destination: Ocean.

CONTACT: Edmark Corp., Redmond

Paul N. Bialek, 206/556-8810