Editscope Post Uses 844/X From Media 100 to Create Television Commercial for Leading Australian Ad Agency.Business Editors/High-Tech Writers MARLBORO Marlboro or Marlborough (märl`bərō), city (1990 pop. 31,813), Middlesex co., E Mass.; settled on the site of a Native American village 1657, inc. as a city 1890. , Mass.--(BUSINESS WIRE)--Jan. 7, 2003 844/X Allows Editscope Post to Design High-Value Content at a Fraction of Traditional Post House Cost Media 100 Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : MDEA MDEA 3,4-Methylenedioxy-N-Ethylamphetamine (empathogenic/psychedelic drug closely related to MDMA) MDEA Master Data Exchange Agreement MDEA Methyl Di-Ethyl Amine ), a leading provider of advanced media systems, today announced that Australian post-production house Editscope Post has acquired 844/X, the award-winning editing system for lightning-fast compositing of unlimited layers. Editscope Post caters to a large number of leading advertising and branding clients and recently completed a television commercial for Australian ad agency Simkins & Smart using the system. "Our television spot was a concept that required the advanced capabilities of a high-end post facility," said Mark Simkins, Creative Director, Simkins & Smart. "When we put the job out to quote, all the production companies came in with post-production bids that exceeded our entire budget. Editscope Post was suggested because of its recent acquisition of Media 100's 844/X. I was very impressed im·press 1 tr.v. im·pressed, im·press·ing, im·press·es 1. To affect strongly, often favorably: by the results; they were on time and on budget. A facility with an 844/X is definitely worth a look if you have a tricky Adrian Thaws (born January 27, 1968), better known as Tricky, is an English rapper and musician important in the trip hop and British music scene (despite loathing the "trip hop" tag). He is noted for a whispering lyrical style that is half-rapped, half-sung. post concept." "Having produced our first television commercial with 844/X from Media 100, we've proven it's production-ready," said Glen Streten, Principal, Editscope Post. "844/X provides 10-bit image quality with no compromises. It lets you work at remarkable speed. The most attractive feature from our business perspective is that we are able to complete jobs in about half the time and keep the client's budget on track." James Hudson James Hudson may be:
Digitizing or digitization the rushes, we edited everything from the first to the last cut and completed all the compositing, all on the same system and all at full resolution. Fantastic." "I really liked the fact that on a heavily multi-layered commercial we were able to get a realistic-looking 'cut' together in no time," Hudson continued. "This enabled us to get the client in early and proceed to the next level, spending more time on the compositing and effects." "We were able to make all client-requested revisions in real time with the client present," said Editscope Post's Streten. "And with 844/X, we were able to accommodate last-minute client changes, such as adjusting the grade on the background layer, even after everything was composited. Normally this would have meant re-rendering the spot at huge cost to the schedule. Using a combination of real-time transfer modes and color correction Altering the colors in an image in order to print or display it properly or for special effects. Depending on the application, color correction can be a significant problem if the resulting image must be approved or a purchase is made because of color choice. in 844/X however, this was achieved easily and immediately with no re-rendering of effects. The master was delivered on time and on budget." Availability and Pricing 844/X is available now in two configurations, 844/Xi and 844/Xe, with prices starting at $24,995 for Media 100 software and hardware. Complete system configurations start at about $40,000 and are available exclusively through authorized au·thor·ize tr.v. au·thor·ized, au·thor·iz·ing, au·thor·iz·es 1. To grant authority or power to. 2. To give permission for; sanction: 844/X value-added resellers A value-added reseller (VAR) is a company that adds some feature(s) to an existing product(s), then resells it (usually to end-users) as an integrated product or complete "turn-key" solution. . For more information, or to obtain a comprehensive list of authorized resellers, please call (800) 773-1770 or visit www.media100.com. About Media 100 Media 100 develops award-winning advanced media systems for content design, enabling creative professionals to design highly evocative e·voc·a·tive adj. Tending or having the power to evoke. e·voc  a·tive·ly adv. effects-intensive work on a personal computer. Creative artists and
content design teams around the world use Media 100's Emmy
Award-winning solutions. The Company is headquartered in Marlboro,
Massachusetts. For more information, please visit www.media100.com.
Media 100 is a registered trademark and 844/X is a trademark of Media 100 Inc. All other products and brand names are trademarks or registered trademarks of their respective holders. www.media100.com |
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