Editorial.Some of the time, this space is used as an outlet for items that don't fit into one of our many departments. This is another one of those times as I'm here to inform you that the Rubber Manufacturers Association is conducting an icon naming contest as part of its tire safety campaign "Be tire smart - play your PART." PART is an acronym acronym: see abbreviation. A word typically made up of the first letters of two or more words; for example, BASIC stands for "Beginners All purpose Symbolic Instruction Code. for pressure, alignment, rotation and tread tread injury to the coronet of the horse's hoof by treading on it by the opposite hoof, or by another horse when they are being worked in a team. If the coronary matrix is injured there may be a subsequent crack or deformity. . The icon is shown here to help you get an idea of what needs a name. The RMA (RealMedia Architecture) See RealMedia. is even going to award $2,500 and a five-year American Automobile Association American Automobile Association (AAA), federation of American automobile clubs, est. 1902. AAA provides a number of benefits to its members, including emergency road service; national and international travel assistance, e.g. membership to the person whose icon moniker (1) A name, title or alias. See alias. (2) A COM object that is used to create instances of other objects. Monikers save programmers time when coding various types of COM-based functions such as linking one document to another (OLE). See COM and OLE. is chosen. The PART campaign is intended to provide consumers with simple, easy-to-use information to help them take care of their tires. The campaign icon will be seen everywhere, reminding consumers about proper tire care and safety, and the RMA wants the icon's name to reflect that. Naming the icon will be the easy part; educating the consumer will be a different story. The RMA knows this. They recently conducted a survey that showed 4% of the respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. said that they routinely check their tire pressure. Only 45% knew where to look to find the correct pressure for their vehicle's tires, even though 78% thought they knew. It's scary to think that 19 out of 20 cars on the road are driven by people with no concern for tire pressure, and you're probably the one. So I'm preaching to the choir and forgetting the important stuff, naming the icon. This is not going to be easy. If it was, don't you think in the whole history of tire selling there would have been more than just Michelin's Bibendum as a marketing tool resembling a tire person? Plus the name is going to have to be catchy enough to get the attention of 96% of those motorists who don't care
"Don't Care" is a 1994 (see 1994 in music) single by American death metal band Obituary. . Personally, I have a problem with the icon's smile. Draw a worried look and some sweat beads. This icon knows that 96% of the people have little regard for its well being. Call it Rodney and do a "I get no respect" routine. |
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