Edgewood Estate Launches New Web Site; Napa Valley Winery Goes Online to Support its Focus on Bordeaux Varietals.

Business & Dining Editors

ST. HELENA, Calif.--(BUSINESS WIRE)--Feb. 21, 2002

Edgewood Estate, Napa Valley producers of classic Bordeaux varietals, announced the launch of the winery's new Web site, www.edgewoodestate.com. The site features background information on the winery, vineyards, and winemaking, as well as the opportunity to buy wine online where legal.

"There have been a number of important developments that have taken place at Edgewood over the last two vintages," says winemaker Jeff Gaffner, who joined the winery in 2000 after stints at Chateau St. Jean and Benziger. "Philosophically we've rededicated ourselves to becoming one of Napa's top producers of red and white Bordeaux varietals. From farming to winemaking, all of our efforts are now geared towards the production of world-class wines. Our Web site let's us tell the Edgewood story as it unfolds to the trade, press and consumers."

"In addition to providing new information, our Web site offers consumers in reciprocal states the opportunity to purchase our latest releases and rare and limited library wines," says Elizabeth McDermott, Director of Hospitality for Edgewood Estate. "Wine club members can access tasting notes, review harvest information and keep updated on our events while ordering on line. The site also gives us the ability to send marketing and press kit materials digitally to the trade and press."

About Edgewood Estate

Edgewood Estate is a small, historic property located in the heart of Napa Valley. The winery was founded near the town of St. Helena in 1885 by New England sea captain William Peterson. In 1891, Peterson sold the winery to Robert Bergfeld, who operated the winery under his own name until shortly after the 1906 earthquake. From 1935 until 1994 the winery served as home to the Napa Valley Cooperative. In 1994, the property was purchased by the O'Neill family of Golden State Vintners and reopened as Edgewood Estate Winery. As one of the only Napa Valley wineries to produce a full complement of all five red Bordeaux varietals, Edgewood Estate offers wine lovers a unique tasting experience. Edgewood wines are available at the winery's St. Helena tasting room, through its online store, and at select fine wine retailers nationally. For more information, visit Edgewood's Web site at www.edgewoodestate.com.

Web site Designer

Missing Link Networks, creators of eCellar(SM) -- a suite of online services just for wineries, has served the wine industry since 1997. Offering web site design, development and production, Missing Link Networks' primary emphasis is 'web site as virtual employee,' which provides wineries with a powerful tool for maintaining brand identity while streamlining both sales and marketing processes. Missing Link Networks is based in Santa Rosa, Calif. and can be reached at 866/575-4500 or online at www.missinglink.NET.