Edgell Communications acquires "Mobile Enterprise" magazine.

Edgell Communications Inc. (Randolph, NJ), a business-to-business media company, has acquired "Mobile Enterprise" magazine (formerly "Field Force Automation") and accompanying assets, including a web site, "Mobilizer," a bi-monthly e-newsletter, "Mobile Enterprise Outlook," a quarterly research report, and Mobile Enterprise Custom Publishing, from Leisure Publications Inc. (Los Angeles, CA). No terms of the deal were given. Edgell was represented in the deal by The Jordan, Edmiston Group (New York).

The acquired title is produced monthly with a controlled circulation of 50,000 marketing executives and decision-makers responsible for selecting and purchasing mobile and wireless solutions and implementing them into the business processes of their enterprise. It is also distributed at 48 industry trade shows. The mission of the magazine and its related properties is to bring together companies that provide mobile technology solutions with the targeted executives and supply information on the latest mobile technology and how to incoporate that technology into the business process. The "Mobilizer" e-letter has a rate base of 32,000 opt-in subscribers while the web site has 16,000 unique visitors each month.

Edgell said the deal further enhances its position in the IT space across high-growth vertical markets, including retail, hospitality, healthcare and government, and complements its portfolio of magazines, executive conferences, custom publishing, new media, Web events, and proprietary research. The company also produces "RIS News," "Hospital Technology," "Consumer Goods Technology," "Vertical Systems Reseller," "Greeting, Etc.," "Selling Christmas Decorations," "Selling Halloween" and "Apparel," a monthly purchased from VNU Business Information in March of this year. Leisure Publications will continue to produce "Fitness Management" and "Fitness OnSite" magazines.