EdgeCast Networks Emerges From Stealth to Change Content Delivery Forever.

Company Launches Rich Media Content Delivery Network (CDN) That Dramatically Outperforms Rivals and Frees Publishers From Abusive Bandwidth Contracts; Content Goes Live From Leading Media and Entertainment Companies

LOS ANGELES -- EdgeCast Networks (www.edgecast.com) today announced its official commercial launch after one year in stealth mode building a multi-million dollar, four-continent content delivery network architected especially for today's rich media Internet. Engineered with superior speed and a highly scalable, globally load balanced architecture that supports massive audiences and flash crowds, the EdgeCast network outperforms rivals by significant margins.

Legacy content delivery networks were built in the days when storage was at a premium and most Internet traffic consisted of small images and web pages, but the video and music explosion demands a CDN specifically optimized for digital media. The EdgeCast platform meets -- and exceeds -- these demands. Whereas legacy CDNs require media companies to share storage space on the network -- with the inherent risk of being "kicked off" the shared edge by demand for another company's content -- EdgeCast provides each customer with its own dedicated edge space on its servers around the world.

"The last couple of years have given rise to an explosion in rich media, leaving media companies struggling and rendering the previous generation of CDNs inadequate," said James Segil, president of EdgeCast. "Our network gives media companies their own dedicated slice of the Internet's edge, with exceptional speed, rich media features, unparalleled analytics, and freedom from long, expensive bandwidth contracts. Historically, media companies and publishers have been paying too much for too little, and we're excited to be changing this industry in favor of the customer."

Thinking Big

IMAX Corporation, one of the world's leading entertainment technology companies, utilized the EdgeCast platform for the launch of its brand-new multimedia sub-section on the Company's consumer website (www.imax.com). IMAX worked with EdgeCast to ensure the video content, which included film trailers, was delivered to consumers without the congestion issues that often plague the global distribution of large video files.

"EdgeCast offered us an ideal solution: the reliability and scale we need without the massive time and financial costs of building our own network," said Greg Foster, chairman and president of IMAX Filmed Entertainment. "EdgeCast showed us that we could deliver the 'wow' factor people expect from IMAX without worrying about congestion or low quality."

Upsetting the Bandwidth Contract Apple Cart

EdgeCast's groundbreaking business model separates the cost of bandwidth from the cost of services, freeing publishers from the constraints of fixed, contractual bandwidth pricing. Unlike legacy CDNs -- whose market capitalizations are dependent on these abusive contracts -- EdgeCast passes bandwidth fees through to publishers at cost.

Your Own Global CDN

EdgeCast is the only CDN that gives publishers their own virtual CDN without the hassle and cost of building one. This eliminates the need to determine and build out locations, negotiate with ISPs, worry about load balancing and scale, or to monitor infrastructure.

EdgeCast leverages bandwidth from the top ISPs and reaches the greatest population of Internet end users in every global market. The company maintains content caching points of presence (POPs) in San Jose, Los Angeles, Ashburn VA, Chicago, Dallas, Atlanta, Seattle, London, Frankfurt, Hong Kong, Tokyo and Sydney. All POPs are located in tier one data centers strategically located near primary Internet exchange points. This places EdgeCast customers at the center of the global Internet and just milliseconds away from the vast majority of users.

A Rich Media Launch Pad

Not only is EdgeCast built for the rich media Internet of today and tomorrow, but it is designed with full technical transparency, permitting the design and deployment of digital media applications that are tightly integrated into the heart of the network.

EdgeCast has also designed several media management features that save publishers money while improving the user experience, such as bandwidth throttling and progressive download fast-forwarding.

A first-in-the-industry Media Control Center delivers unprecedented visibility and control along with near real time reporting and the richest analytics in the industry. These pieces all work seamlessly together to enable EdgeCast's cutting-edge platform to serve as a launching pad for the powerful, networked applications of the future.

EdgeCast's global network is open for business and ready to exceed expectations; for more information, see the EdgeCast web site at www.edgecast.com or e-mail [e-mail].

About EdgeCast

EdgeCast offers a superior, cost-effective global content delivery service that gives our customers competitive advantage in the delivery of digital media. Our world-class content delivery platform provides customers the cost benefits and flexibility of controlling their own content delivery network while liberating them from bandwidth contracts, capital investments and operational hassles. To learn more, visit: www.edgecast.com.