Edelbrock Corp. to add Champion spark plugs to "Total Power Package".TORRANCE, Calif.--(BUSINESS WIRE)--Feb. 2, 1996--Edelbrock Corp. (NASDAQ/NM:EDEL EDEL Electronic Deliverable ) Friday announced that it has acquired the rights to market Cooper Industries' (NYSE NYSE See: New York Stock Exchange :CBE CBE Commander of the Order of the British Empire (a Brit. title) CBE n abbr (= Companion of (the Order of) the British Empire) → título de nobleza CBE n abbr (= ) popular Champion(TM) brand spark plugs throughout North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . Under terms of the agreement, Edelbrock will sell Champion Copper Plus, Premium Gold, Truck and Race plugs through a range of its preexisting pre·ex·ist or pre-ex·ist v. pre·ex·ist·ed, pre·ex·ist·ing, pre·ex·ists v.tr. To exist before (something); precede: Dinosaurs preexisted humans. v.intr. distribution channels. The spark plugs will be offered as complementary supplements to Edelbrock's integrated Total Power Package(R) performance products. Based in Houston, Cooper Industries Cooper Industries NYSE: CBE is one of the oldest large companies in the United States, having been founded in 1833 as a partnership in Mount Vernon, Ohio. Incorporated in Ohio as The C. & G. is the world's largest manufacturer of spark plugs. Cooper, which manufactures a broad range of automotive and electrical products, tools and hardware, had total worldwide sales of $4.6 billion in 1994. Commenting on the agreement, Edelbrock Chairman and Chief Executive Officer Vic Edelbrock said: "Like the name Edelbrock, Champion means proven performance to millions of automotive enthusiasts across America. Because of this, the decision to add them to support our Total Power Package concept was an easy one to make. "Adding this important element to our growing list of performance products represents one of the many ways in which we will continue to grow Edelbrock in the months and years ahead," he added. Founded in 1938, Torrance-based Edelbrock Corp. is recognized as one of the nation's premier designers, manufacturers, marketers and distributors of high-performance replacement parts for the automotive and motorcycle aftermarkets. In addition to production facilities in Torrance, the company owns and operates a state-of-the-art aluminum foundry in San Jacinto, Calif., at which it manufactures many of its quality products. CONTACT: Edelbrock Corp., Torrance Jeffrey L. Thompson, 310/781-2222 or Silverman Heller Associates, Los Angeles Lou Alkana, 310/208-2550 |
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