Economic Climate Continues to Impact B-to-B Media; Pages Decline 16.5% and Spending Declines 16.9% in May 2002.Business Editors NEW YORK--(BUSINESS WIRE)--July 19, 2002 The Business Information Network (BIN) reported total magazine advertising pages for May 2002 were 51,321,300, a 16.5% decline vs. year ago. Advertising revenue for the same period totaled $640,222,800, down 16.9% vs. year ago. BIN measures more than 1,300 titles in 12 mega categories from computers to finance, business and advertising to automotive to telecommunications Communicating information, including data, text, pictures, voice and video over long distance. See communications. . "We have almost reached the midpoint mid·point n. 1. Mathematics The point of a line segment or curvilinear arc that divides it into two parts of the same length. 2. A position midway between two extremes. of this year and although the b-to-b numbers are down, we believe that the economic tide is turning. Broadcast and cable TV, radio, and newspapers are beginning to see a rebound rebound (rē´bownd), n/v 1. a recovery from illness. n 2. an outbreak of fresh reflex activity after withdrawal of a stimulus rebound adjective in advertising. These industries serve as lead indicators and give us some hope for our industry in the fourth quarter of 2002," said Gordon Gordon, river in W Tasmania, Australia, 125 mi (200 km) long. Flowing from mountains to the W coast, its main tributaries are the Franklin and Denison from the N, and Serpentine and Olga to the S. T. Hughes II, President & CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , American Business Media American Business Media is an association of business information providers that was founded in 1906. Currently, the association has more than 300 member companies and delivers business intelligence to industry, Madison Avenue, Wall Street and the Beltway, representing almost 5,000 .
May 2002
vs. 2001
BIN REVENUE & PAGES
2002 2001 %
Revenue Revenue Change
----------------------------------------------------------------------
Automotive 23,377.8 27,193.8 -14.03%
Computers 40,462.2 56,133.4 -27.92%
Drugs & Toiletries/PERQ 80,304.8 78,914.2 1.76%
Finance, Business & Advertising 116,043.8 151,640.8 -23.47%
Home & Building 47,092.4 49,284.0 -4.45%
Horticulture & Farming 9,250.8 13,144.8 -29.62%
Manufacturing & Elec. Equip., Mat's &
Components 53,610.7 69,951.6 -23.36%
Retail 42,187.1 48,672.8 -13.33%
Services, Direct Response, Classified 102,394.9 128,084.7 -20.06%
Software 67,980.7 73,898.9 -8.01%
Telecommunications 17,491.5 32,349.3 -45.93%
Travel 40,026.2 40,988.9 -2.35%
Total 640,222.8 770,257.2 -16.88%
May 2002
vs. 2001
BIN REVENUE & PAGES
2002 2001 %
Pages Pages Change
----------------------------------------------------------------------
Automotive 1,060.3 1,243.6 -14.74%
Computers 1,481.3 2,187.3 -32.28%
Drugs & Toiletries/PERQ 14,976.5 15,309.4 -2.17%
Finance, Business & Advertising 7,247.1 9,236.1 -21.54%
Home & Building 3,861.7 4,346.2 -11.15%
Horticulture & Farming 1,701.1 2,569.1 -33.78%
Manufacturing & Elec. Equip.,Mat's &
Components 4,603.1 6,183.1 -25.55%
Retail 3,085.2 3,834.6 -19.54%
Services, Direct Response, Classified 7,479.4 9,105.5 -17.86%
Software 3,466.9 4,244.2 -18.31%
Telecommunications 722.5 1,390.9 -48.06%
Travel 1,636.3 1,828.7 -10.52%
Total 51,321.3 61,478.7 -16.52%
YEAR-TO-DATE
2002 VS. 2001
BIN REVENUE & PAGES
2002 Revenue 2001 Revenue %
Change
----------------------------------------------------------------------
Automotive 103,893.6 120,570.5 -13.83%
Computers 200,467.3 272,644.7 -26.47%
Drugs & Toiletries/PERQ 376,251.9 376,818.0 -0.15%
Finance, Business & Advertising 526,879.4 773,928.6 -31.92%
Home & Building 212,254.0 233,065.0 -8.93%
Horticulture & Farming 79,204.6 108,627.1 -27.09%
Manufacturing & Elec. Equip., Mat's &
Components 248,174.5 342,996.4 -27.65%
Retail 191,024.1 219,513.8 -12.98%
Services, Direct Response, Classified 500,124.3 658,474.5 -24.05%
Software 288,211.3 373,310.6 -22.80%
Telecommunications 80,924.9 170,908.6 -52.65%
Travel 158,148.3 184,506.4 -14.29%
Total 2,965,558.2 3,835,364.1 -22.68%
YEAR -TO-DATE 2002 VS. 2001
BIN REVENUE & PAGES
2002 Pages 2001 Pages %
Change
----------------------------------------------------------------------
Automotive 4,608.2 5,628.8 -18.13%
Computers 7,437.8 10,561.8 -29.58%
Drugs & Toiletries/PERQ 72,478.9 72,305.5 0.24%
Finance, Business & Advertising 33,029.2 47,213.0 -30.04%
Home & Building 17,796.6 20,603.7 -13.62%
Horticulture & Farming 12,607.5 18,905.9 -33.31%
Manufacturing & Elec. Equip.,Mat's &
Components 21,159.0 30,105.7 -29.72%
Retail 14,020.4 16,666.2 -15.87%
Services, Direct Response, Classified 36,529.3 47,135.3 -22.50%
Software 15,327.0 20,947.3 -26.83%
Telecommunications 3,260.9 7,292.1 -55.28%
Travel 7,030.0 8,603.6 -18.29%
Total 245,284.9 305,968.7 -19.83%
The Business Information Network (BIN) is a joint venture between American Business Media and Competitive Media Reporting (CMR CMR Crude mortality rate, see there ). Founded in 1907, American Business Media is the b-to-b industry association for global information providers that represent magazines, Web sites, trade shows, conferences, newsletters, and other media. These member companies reach an audience of more than 88.9 million professionals and generate more than $239 billion in industry revenues. |
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