Econo Lodge and Discover Financial Services Partner to Provide Value to Guests.SAN DIEGO--(BUSINESS WIRE)--Nov. 12, 1999-- Econo Lodge Econo Lodge is an economy motel chain based in the United States. Econo Lodge is the second largest brand in the Choice Hotels system. It is one of the best known names of its category and provides affordable rooms to budget travelers. , one of the nation's most widely known hotel chains, and Discover Financial Services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. , the largest independent credit card network, today announced a marketing alliance that provides significant savings to Discover Card brand Cardmembers who use their card at Econo Lodge brand hotels. Beginning March 1, 2000, travelers who use their Discover Card brands when staying at Econo Lodge will receive additional Cashback cashback Noun 1. a discount offered in return for immediate payment 2. a service by which a customer in a shop can draw out cash on a debit card cashback cash n (= discount Bonus awards based on the number of times they stay at Econo Lodge. The Cashback Bonus award is awarded yearly based on a Cardmember's annual level of spending. Cardmembers are also eligible to receive free room upgrades at Econo Lodge brand hotels when available. This new program will be announced to travelers through in-lobby displays at all Econo Lodge brand hotels, as well as through Cardmember communication pieces including millions of Cardmember billing inserts. Applications for a Discover Card will be available at all Econo Lodge brand hotels; upon application approval, guests receive $5 off of their next stay when using their Discover Card brands. Econo Lodge and Discover Financial Services are also teaming up to provide all Econo Lodge front desk associates with uniform, customized shirts bearing the logos of both companies and will co-produce a new training CD that addresses best practices of front desk operations. "Econo Lodge, a leading provider in the economy lodging segment, is thrilled to team with Discover Card, a leading provider in the credit card arena," said Tim Shuy, vice president and brand manager, Econo Lodge. "This promotion benefits Discover Card by building its membership, benefits Econo Lodge franchisees by driving business to their hotels and - most important - benefits Econo Lodge guests by offering them top value for their dollars." "We are happy to work with Econo Lodge in developing this partnership that ultimately benefits our Cardmembers," said Cathy Davis Cathy Davis (born c 1959 in Poughkeepsie, New York) is a former female boxer who caused sensation in the sport of boxing during the late 1970s. Her nickname was "Cat". , vice president of advertising and brand management, Discover Financial Services. "We're also excited to be giving our Cardmembers an enhanced Cashback Bonus award program." Econo Lodge is one of the nation's most widely known economy hotel chains, catering to business and leisure travelers by offering clean, affordable rooms and friendly service. In 1999, Econo Lodge became the first in the hotel industry to introduce a housekeeper certification program; the brand also offers Seniors Rooms featuring amenities attractive to 50-plus travelers. Econo Lodge is one of seven brands franchised by Choice Hotels International (NYSE NYSE See: New York Stock Exchange :CHH CHH Cartilage Hair Hypoplasia CHH Crustacean Hyperglycemic Hormone CHH Carter Holt Harvey Limited (Australia & New Zealand) CHH Chuan Hup Holdings Limited (Singapore) CHH Certified Hardware Hosineer ). Discover Financial Services, a business unit of Morgan Stanley  To comply with Wikipedia's , the introduction of this article needs a complete rewrite. Dean
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