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Econiq announces new Chairman.


Banking industry veteran, Bernard Ber·nard , Claude 1813-1878.

French physiologist noted for his study of the digestive and nervous systems.
 Horn joins Econiq board as Chairman

BOSTON Boston, town, England
Boston, town (1991 pop. 26,495), E central England, on the Witham River. Boston's fame as a port dates from the 13th cent., when it was a Hanseatic port trading wool and wine. Having recovered from a decline in the 18th and 19th cent.
 -- Econiq, a provider of solutions to improve frontline front·line also front line  
n.
1. A front or boundary, especially one between military, political, or ideological positions.

2. Basketball See frontcourt.

3. Football The linemen of a team.
 sales and effectiveness for financial institutions, announced the addition of banking industry veteran Bernard Horn to its board as Chairman.

Bernard Horn had a varied career with NatWest spanning 30 years, including six years as a Main Board Director of the NatWest Group (FTSE FTSE

A company that specializes in index calculation. Although not part of a stock exchange, co-owners include the London Stock Exchange and the Financial Times.

Notes:
The FTSE is similar to Standard & Poor's in the United States.
 100 Company). His roles included five years as Chief Executive of International Businesses, and a similar period as Operations Director, responsible for Operations and IT. He led significant acquisition and disposal activity whilst with the bank. He is a graduate of the Advanced Management Program at Harvard Business School Harvard Business School, officially named the Harvard Business School: George F. Baker Foundation, and also known as HBS, is one of the graduate schools of Harvard University. .

Since leaving NatWest he has developed a portfolio of activities acting both as Chairman and non executive director, concentrating on smaller, entrepreneurial en·tre·pre·neur  
n.
A person who organizes, operates, and assumes the risk for a business venture.



[French, from Old French, from entreprendre, to undertake; see enterprise.
 companies in consulting and software development, (some with Private Equity backing.) He is also involved in an advisory capacity with a number of Charities.

"I am excited at the opportunity to be involved with Econiq," said Mr. Horn. "The company has a unique and effective approach which enables banks to capture valuable customer information that is currently overlooked and respond to customers' actual rather than perceived or potential needs. There will always be customers who make their banking decisions based on rates and fees, and these are generally neither loyal nor the most profitable customers. For banks who wish to compete on service quality and build long term relationships with their customers, Econiq is a natural choice" he added. The Econiq IQ-Suite enables banking frontline staff to capture valuable customer data quickly and unobtrusively un·ob·tru·sive  
adj.
Not undesirably noticeable or blatant; inconspicuous.



unob·tru
 during the course of any customer interaction. This information can then be used in real time or in future customer sessions to recommend bank products and services that satisfy real and immediate customer needs.

"We are delighted to be adding someone of Mr. Horn's rich experience in the industry as Chairman," said Jim Callan, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Econiq. "We have a product that is unique, needed and very timely in the market and Bernard's energy and experience in driving strategy and execution will help Econiq become a major force in the next wave of banking solutions".

About Econiq

Boston-based Econiq provides financial institutions with an innovative solution to improve frontline sales effectiveness and productivity at the point of customer contact. The Econiq product is based on proven concepts and works in concert with existing systems and processes to help financial institutions capitalize on Cap´i`tal`ize on`   

v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>.
 frontline sales opportunities, maintain a knowledgeable frontline staff and improve overall frontline performance in order to maintain and grow account relationships. The product is designed using patent pending technology that 'listens' to various applications, tracks and trails process flows and events, and also analyzes critical steps in each process, allowing the financial institution to achieve greater sales effectiveness and financial benefit.

For more information about Econiq and its solutions, please visit the company's Web site at www.econiq.com.
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Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jul 20, 2007
Words:489
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