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Eco-chic: how to look and feel fabulous: the ROM museum store offers a number of eco-options.

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Keira Knightly, Gwyneth Paltrow, Madonna, and George Clooney have been spotted wearing them. Natalie Portman and Pamela Anderson have plans to produce them. Environmentally friendly fashions have come a long way since the stereotypical back-to-the-land burlap number. Eco-fashion has become, well, fashionable. Both LA and New York have produced special green shows during their prestigious Fashion Weeks, with eco-creations by such top designers as Halston and Oscar de la Renta.

When shopping for environmentally friendly fashions--or any household products--consider the following:

Fibre content. Choose textiles that are grown organically--cotton, wool, linen, hemp. Fibres that can be composted are also smart options: think "naturally derived manmade fibres" like wood pulp, bamboo, soy, and corn.

Longevity. How long will the item last. If you throw it out after one season, it may not be as eco-friendly as you thought.

Laundering. This is one of the greatest burdens our clothing puts on the environment. Best choice: items that can be washed in cold water and line dried.

Locally made. Items that are produced locally reduce the green house emissions produced by shipping and support local economies. Now you can look chic and still be responsible to the earth and the garment makers.

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1. KNOW

The KNOW line, which stands for Knowingly Nurture Our World, offers fashionable eco-friendly shirts. At the ROM, you'll find Know Happiness, a faux long-sleeve tee with lettuce-edge short sleeves, and Know Earth, a classic-fit long-sleeve tee promoting the importance of knowledge. $69.99. These tees are incredibly soft.

Why we love it! Made from a bamboo/ organic cotton blend with eco-friendly dyes and embellishments.

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2. NIGHT OWL PAPER GOODS This unique eco-friendly line offers handmade stationery like flat birch wood cards with envelopes. $6.99 each.

Why we love it! Made from sustainably harvested birch wood and 100% recycled paper. The manufacturing process requires little power and no water.

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3. BAMBOO

This handcrafted collection of bamboo food-safe serving pieces features various earth-toned stains and finishes. Pictured bowl: $16.99.

Why we love it! Bamboo, one of the greenest materials around, is an incredibly fast-growing and versatile grass, not a tree.

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4. RISING TIDE

This line of one-of-a-kind bags and coin purses features eye-catching textures, bold and rich colours, and unique designs. $9.99 to $49.99

Why we love it! Made from 100% sheep's wool using an ancient hand-art technique of felting that produces a seamless and long-lasting product. All Rising Tide products are made with recycled and cruelty-free textiles and ensure a fair wage and people-friendly production process.

Store hours: 10 am to 6:30 pm, except Friday 10 am to 9:30 pm. Kids Store: Monday to Thursday 10 am to 4 pm, Saturday and Sunday 10 am to 5:30 pm.
COPYRIGHT 2009 Royal Ontario Museum Governors
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2009 Gale, Cengage Learning. All rights reserved.

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Title Annotation:Shopping
Publication:ROM Magazine
Date:Mar 22, 2009
Words:465
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