Echolink Interactive Caps Off Year of Tremendous Growth With Name Change to MassHysteria.

Business Editors

SAN DIEGO--(BUSINESS WIRE)--May 30, 2000

After a year in which it has seen a merger, dramatic growth, the relocation of its headquarters and exciting partnerships and technological developments, Echolink Interactive Inc. has encapsulated all of its recent successes into a new name -- MassHysteria(R) Inc.

A premier developer of new media applications and Web solutions, MassHysteria last year completed a merger with content and publishing service provider Sycamore Studios, raised $2.5 million in financing through Newlight Associates, XYZ and a private individual, moved its offices to downtown San Diego, beat financial projections by 20 percent and has increased revenues more than 375 percent as a result of contracts and services provided for such clients as America Online (AOL), Intel (INTC), the NHL and the NBA.

"We have seen a period of tremendous growth and opportunity based on a number of factors, most significantly the incredibly talented team we have put together here," said Scott Phillips, MassHysteria's president and chief executive officer. "This name change is a reflection of the growth and business that we see for our clients. We will continue to develop e-commerce and content strategies that create a panic for their sites."

The company's strategy and flagship product MASS (Multiplatform Application Syndication Service) technology, allows clients a platform agnostic "publish once, distribute many" strategy.

"Our client base is challenged with multiple systems and platforms that need to be fed content on a constant and immediate basis," Phillips said. "Whether it is sports, financial, news, e-commerce or streaming media, MASS allows them to be agnostic to the distribution and concentrate on their marketing strategies."

MassHysteria is a Content Application Service Provider (cASP) for new media strategic planning and content syndication. Founded in 1994 by Phillips and partner and vice president of product marketing Chuck Mitchell, MassHysteria incorporates its design, development and integration capabilities to provide e-commerce, content management, content strategy, media streaming and content hosting for development of business applications for the Web, AOL, iTV, proprietary, and wireless platforms.

Recent products and projects in which MassHysteria has been involved include SyncTV -- a real-time Web application that is viewed in conjunction with live televised National Basketball Association playoff games; The University of Phoenix's e-business curriculum -- CD-ROM-based content that addresses the areas of marketing strategy, business process, technology, and legal and regulatory issues for both undergraduate and graduate students; ChoiceSeat -- broadband product within Madison Square Garden that incorporates multiple camera angles, instant replay on demand, merchandising, real-time data, multi-media presentations, concessions, and more into the game experience for viewers in the arena; and America Online Fantasy Baseball -- which features head-to-head game play, 10 or 12 player leagues, live drafts, real-time statistics and scoring.

In addition, MassHysteria has successfully completed design and development projects for local San Diego giants Qualcomm (QCOM), Gateway (GTW), and Peregrine Systems (PRGN) in recent months. The company's focus on content strategy and real-time publishing services is complemented with high-end Web design and development capabilities.

Such companies as AOL, WWF, NBA, NHL, AOL International, Digital City, VWR, Gateway and Qualcomm utilize MassHysteria's new media planning, content strategy and e-commerce expertise. The company provides hosting, operations and production services for real-time data publishing and content management on a 24-hour support basis from its San Diego, San Jose, Calif. and Vienna, Va. facilities. For more information, call 619/446-2100 or 888/STAY-CALM, or visit www.masshysteria.com.