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Ecast, Powered by AirLink Communications and Verizon Wireless, Wins 2006 QUALCOMM 3G A-List Award; Innovative Solution Provides Mobile Broadband Access to Digital Jukeboxes Based on 3G Technology.


HAYWARD, Calif. -- AirLink Communications, Inc., Verizon Wireless Cellco Partnership, doing business as Verizon Wireless, owns and operates the second largest wireless telecommunications network in the United States, based on total wireless customers.  and Ecast, Inc. were honored with a 2006 3G A-List Award(TM) presented by QUALCOMM at the CTIA (1) See CompTIA.

(2) (Cellular Telecommunications & Internet Association, Washington, DC, www.ctia.org, www.wow-com.com) A membership organization founded in 1984 that is involved with regulatory and public affairs issues in the wireless industry.
 Wireless I.T. Entertainment(R) conference on September 12, 2006. Winning in the Small Company category, Ecast, Inc., a leading service and content provider for digital jukeboxes, was singled out for its successful deployment of wireless broadband-enabled digital jukeboxes, aided by AirLink Communications' intelligent modems operating on the Verizon Wireless BroadbandAccess (EV-DO (EVolution-Data Only) A 3G high-speed digital data service provided by cellular carriers worldwide that use the CDMA technology, including Verizon and Sprint in the U.S. EV-DO works on EV-DO cellphones as well as laptops and portable devices that have EV-DO modems. ) network. The 3G A-List Awards recognize the leading builders of successful wireless data solutions based on 3G wireless technology including CDMA (Code Division Multiple Access) A method for transmitting simultaneous signals over a shared portion of the spectrum. The foremost application of CDMA is the digital cellular phone technology from QUALCOMM that operates in the 800 MHz band and 1.9 GHz PCS band. 2000 1X, EV-DO, and WCDMA/UMTS, and were awarded to solutions demonstrating creativity and exceeding business objectives by introducing higher ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). , lowering operating expenses Operating expenses

The amount paid for asset maintenance or the cost of doing business, excluding depreciation. Earnings are distributed after operating expenses are deducted.
, or increasing user satisfaction.

The wireless data collaboration See data conferencing.  between the three companies allows Ecast's digital jukebox customers to access its online music network through AirLink's Raven Ethernet (Raven-E) EV-DO modems. Previously employing cable and DSL connections, Ecast's network of service providers -- who own and operate 7,500 digital jukeboxes bars and restaurants across the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  -- have seen an immediate increase in their revenue stream within two to three weeks of deploying the new wireless broadband-enabled jukeboxes. End customers are able to easily purchase and download premium music selections found on Ecast's extensive music database of 18,000 songs through Verizon Wireless' reliable high-speed EV-DO network.

"Ecast has looked at the way people listen to music and shifted its business model to better service its customers' needs," remarked Justin Schmid, Senior Vice President of Marketing and Business Development for AirLink Communications. "With wireless broadband High-speed wireless transmission of data. What is "high" speed is always a changing number. Wireless systems are typically slower than land-based, wireline networks. In the past, wireless broadband started at 250 Kbps, whereas land-based broadband was generally considered to start at T1  access, provided by AirLink's Raven-E modems and the Verizon Wireless BroadbandAccess network, Ecast can now reach more locations and customers than before. They've also simplified their management and deployment structure significantly, which will result in scalability not possible with a traditional wireline broadband paradigm. We are very pleased to see this innovative use of wireless technology acknowledged by this prestigious 3G A-List Award."

In addition to increased revenues and accelerated deployment time, the Ecast digital jukebox owners/operators have gained significant flexibility in being able to move jukebox locations as needed as needed prn. See prn order. ; consolidate broadband vendor agreements by standardizing on Verizon Wireless' nationwide EV-DO network; and benefit from the remote monitoring and management capabilities enabled by the intelligent wireless modems and associated tools and utilities from AirLink. These improvements have allowed Ecast's customers to significantly streamline operations and increase bottom-line profits.

"Using AirLink's Raven-E wireless modems with the Verizon Wireless BroadbandAccess network allows us to be completely wireless, 24/7," remarked Bruce Guerra, director of operations for Ecast. "Our patrons -- music lovers across the country -- now have immediate access to our immense online catalog of music, while our network of owners/operators have greater solution flexibility and revenue potential."

This is the second year in a row that AirLink has been in the 3G A-List Awards' winners circle. Last year, the company was awarded with Verizon Wireless and Lasercraft for its successful deployment of Maryland's laser speed detection, red light and speed enforcement cameras.

To read the QUALCOMM case study in its entirety, please go to http://www.3galist.com/winners.html.

About Ecast, Inc.

Ecast runs the premier network of broadband-enabled jukeboxes in the U.S., serving music to over 42 million listeners per month. Each digital touch screen jukebox provides the freshest music catalog in the industry, allowing patrons to choose from a massive selection from independent and major record labels. The Ecast platform powers jukeboxes made by manufacturers NSM (Network and System Management) Running and controlling the networks and computer systems in an enterprise. See network management. , Rock-Ola and View. Visit them online at www.ecastnetwork.com.

About Verizon Wireless

Verizon Wireless owns and operates the nation's most reliable wireless network, serving 54.8 million voice and data customers. Headquartered in Basking Ridge, NJ, Verizon Wireless is a joint venture of Verizon Communications (NYSE NYSE

See: New York Stock Exchange
:VZ) and Vodafone (NYSE and LSE LSE - Language Sensitive Editor : VOD See video-on-demand.

VoD - video on demand
). Find more information on the Web at www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.

About AirLink Communications

AirLink Communications, Inc., founded in 1993, delivers wireless data solutions that enable pervasive connectivity to fixed and mobile assets. The company's continued industry leadership is based on its reputation for making complex wireless data solutions work. AirLink proactively designs and commercializes products based on a clear understanding of evolving customer needs. The company maintains strong working relationships with carriers, dealers and solutions providers. Its devices are broadly certified on major wireless networks in North America. AirLink's multi-tiered product suite includes both hardware and comprehensive software. For more information, please visit www.airlink.com.

(C) 2006 AirLink Communications, Inc. All rights reserved.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Sep 13, 2006
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