Eating cheese pays off. (FYI News & Notes).

The California Milk Advisory Board (CMAB CMAB - California Milk Advisory Board
CMAB - Clothing Maintenance Allowance, Basic), Modesto, Calif., and the state's dairy farmers, held a 31-day promotion in October awarding thousands of prizes to customers at pizza places in California and Nevada that use Real California Cheese. The grand prize in the "Cruisin' thru OctoberFeast" sweepstakes was a limited edition 2002 Chrysler PT Cruiser, which was awarded to Lynn O'Leary of Davis, Calif.

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Title Annotation:	promotion by California Milk Advisory Board
Comment:	Eating cheese pays off. (FYI News & Notes).(promotion by California Milk Advisory Board)(Brief Article)
Publication:	Agri Marketing
Article Type:	Brief Article
Geographic Code:	1USA
Date:	May 1, 2002
Words:	63
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Topics:	Cheese Dairy industry Marketing Dairy products industry Marketing

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