Eating cheese pays off. (FYI News & Notes).

The California Milk Advisory Board (CMAB CMAB California Milk Advisory Board
CMAB Clothing Maintenance Allowance, Basic ), Modesto, Calif., and the state's dairy farmers, held a 31-day promotion in October awarding thousands of prizes to customers at pizza places in California This list of current cities, towns, unincorporated communities, counties, and other recognized places in the U.S. state of California also includes information on the number and names of counties in which the place lies, and its lower and upper ZIP code bounds, if applicable. and Nevada that use Real California Cheese. The grand prize in the "Cruisin' thru OctoberFeast" sweepstakes was a limited edition 2002 Chrysler PT Cruiser The Chrysler PT Cruiser is a typically American "retro"-styled station wagon or hatchback built by Chrysler, launched in 2000 as the entry-level Chrysler.

The PT Cruiser was on Car and Driver's , which was awarded to Lynn O'Leary of Davis, Calif.

COPYRIGHT 2002 Doane Information Service
No portion of this article can be reproduced without the express written permission from the copyright holder.

Reader Opinion

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:	promotion by California Milk Advisory Board
Comment:	Eating cheese pays off. (FYI News & Notes).(promotion by California Milk Advisory Board)(Brief Article)
Publication:	Agri Marketing
Article Type:	Brief Article
Geographic Code:	1USA
Date:	May 1, 2002
Words:	63
Previous Article:	Delta and Pine Land encourages computer literacy. (FYI News & Notes).(at West Bolivar High School, Miss.)(Brief Article)
Next Article:	NAMA leader's message. (National NAMA News).(National Agri-Marketing Association)(Brief Article)
Topics:	Cheese Dairy industry Marketing Dairy products industry Marketing

Related Articles
No-fat cheese: Swissful thinking. (brand name comparison)
Great Gobs.(low-fat cheese)(includes related articles and comparison chart )
IT'S THE CHEESE.(California Milk Advisory Board's Real California Cheese campaign )(Brief Article)
A lawsuit filed by People for the Ethical Treatment of Animals, Norfolk, Va., claims that ads created by the California Milk Advisory Board, South...
White Lies?(Dairy products industry false advertising)