Easyriders Inc. Appoints New Chief Financial Officer as Company Prepares for Rapid Expansion.

AGOURA HILLS, Calif.--(BUSINESS WIRE)--Jan. 8, 1999--Easyriders Inc. (AMEX:EZR) has named J. Robert Fabregas as its new chief financial officer, it was announced Friday by Bill Prather, Easyriders' chief executive officer.

Fabregas has more than 20 years experience in corporate finance. He has served as an executive with Credit Suisse in Los Angeles and as executive vice president and head of corporate finance for American Savings Bank. While at American Savings Bank, he was responsible for the $900 million merger of State Savings Bank and American Savings, one of the largest mergers in the history of the thrift industry.

He also opened the company's London and Zurich offices and arranged the placement of $250 million in Eurobonds and $125 million in unsecured syndicated Eurocredits for American Savings. Prior to joining Easyriders, Fabregas was president of Stonepine Holdings Ltd., a corporate financial services firm that he founded.

"We are extremely excited to have someone of Bob Fabregas' caliber joining our company," said Prather. "He brings a wealth of knowledge and experience in corporate finance, in particular, Bob's extensive experience in the areas of mergers and acquisitions will be very important to us as we move forward with the implementation of our growth strategy."

Fabregas, who received his master's degree in business administration from Rutgers University, said: "I found the Easyriders story too compelling to resist. The senior management team has made a huge personal financial commitment to Easyriders. They have a lot of their own skin in the game.

"And the fact that John Martin bought an additional 107,700 shares of Easyriders in the open market last November isn't lost on me. I'm going to roll up my sleeves to help John Martin, Bill Prather and the rest of the Easyriders management team build an international powerhouse brand."

Bill Nordstrom, executive vice president, who has been acting CFO since the Easyriders merger transaction closed on Sept. 23, 1998, will continue with the company, and will lead the company's program to upgrade the content and enhance the profitability of the company's e-commerce Web site (www.easyriders.com).

The company, which already operates a profitable Web site, plans to offer an increasingly comprehensive array of products, services, information and entertainment to the worldwide community of motorcycle enthusiasts.

Easyriders is a diversified publishing, retail and restaurant company that provides products, services and entertainment to consumers in the motorcycle marketplace.

Statements contained in this news release regarding future financial performance and results and other statements are forward-looking statements. The forward-looking statements are subject to numerous risks and uncertainties that could cause actual results to differ materially from those set forth in such forward-looking statements. Such risks and uncertainties include, without limitation, risks associated with: future capital needs, management of growth, availability of adequate financing, integration of business operations, concentration of stock ownership, restrictions imposed on the company by lenders, the magazine publishing and restaurant business, paper, pork and other raw materials prices, and other factors discussed in the company's prospectus/Proxy Statement on Form S-4 dated Sept. 8, 1998, the company's quarterly report on Form 10-Q for the period ended Sept. 30, 1998, and other filings submitted to the Securities and Exchange Commission.