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EasyLink Chosen by Leading National Hair Salon Chain to Reduce B2B Costs and Improve Efficiencies.


EasyLink's VAN and Fax-to-EDI solution simplifies EDI (Electronic Data Interchange) The electronic communication of business transactions, such as orders, confirmations and invoices, between organizations. Third parties provide EDI services that enable organizations with different equipment to connect.  operations for Ratner Companies and its suppliers

NORCROSS, Ga. -- EasyLink Services International Corporation ("EasyLink" or "Company") (NasdaqCM: ESIC ESIC Earth Science Information Center
ESIC Enterprise Social Investment Corporation (Enterprise Foundation, Columbia, MD)
ESIC Electronic Sports Information Centre
), a global provider of comprehensive messaging services and e-commerce solutions, today announced Ratner Companies, a leading U.S. hair salon A hair salon (also called 'Hairdresser' and 'Hair Parlour')is a place where one goes to get their hair cut, as well as styled, highlighted or coloured.

There are many different types of hair salons that one can choose to go to.
 chain, has implemented EasyLink's Fax-to-EDI solution using EasyLink's EDI Value Added Network (networking) Value Added Network - (VAN) A privately owned network that provides a specific service, such as legal research or access to a specialised database, for a fee. A Value Added Network usually offers some service or information that is not readily available on public  (VAN).

Ratner began shopping for an EDI (Electronic Data Interchange See EDI.

(application, communications) electronic data interchange - (EDI) The exchange of standardised document forms between computer systems for business use. EDI is part of electronic commerce.
) service provider after adopting a new ERP (Enterprise Resource Planning) An integrated information system that serves all departments within an enterprise. Evolving out of the manufacturing industry, ERP implies the use of packaged software rather than proprietary software written by or for one customer.  system that produces order files in a proprietary format. Ratner's suppliers need to receive these orders in a variety of ways; the larger companies require orders to be sent via an EDI VAN while smaller suppliers need to receive orders via fax or email. The breadth of EasyLink's solution set allowed Ratner to meet the diverse needs of their suppliers. EasyLink's solutions convert Ratner's outbound proprietary formatted files to fax or email for submission to their small suppliers and to EDI for the larger, EDI capable suppliers. Conversely, EasyLink receives EDI files from the larger suppliers and converts them to Ratner's proprietary formats for import into their ERP system.

"EasyLink's Software as a Service offering enabled Ratner Companies to effectively communicate to their non-EDI client base without the capital expense of adding hardware or software. As a result they were able to go to market quicker at a significantly lower cost," said Kevin Maloney, Senior Vice President of Global Sales and Marketing. "Additionally, EasyLink's solution frees up valuable IT resources that Ratner Companies can allocate to other critical IT initiatives."

About Ratner Companies

Ratner Companies is the largest family-owned and operated chain of hair salons in the country, operating nearly 800 salons in 16 states, and employing more than 12,000 Stylists. Its diverse brands include Hair Cuttery, BUBBLES, Salon Cielo and Spa, ColorWorks, and Salon Plaza.

About EasyLink Services International Corporation

EasyLink Services International Corporation (EasyLink) (NasdaqCM: ESIC), headquartered in Norcross, GA, offers a comprehensive portfolio of "any to any" business messaging and transaction services that can bridge the most challenging technology gaps while creating significant cost efficiencies across an organization. From Desktop Fax and Production Messaging to EDI, Managed File Transfer A managed file transfer (MFT) application is a software product that provides organizations with a holistic solution to their file transfer needs. The responsibilities of a MFT suite include securing the data by encrypting the transmission channel or the data itself, managing , Document Capture and Management, and Telex we help companies drive costs out of their operations. With over two decades of servicing customers around the globe, EasyLink has established a proven track record for providing effective, reliable and secure communications. For more information on EasyLink, visit www.easylink.com.

Forward-Looking and Cautionary Statements

Except for the historical information and discussion contained herein, statements contained in this release may constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. These statements involve a number of risks, uncertainties and other factors that could cause actual results to differ materially from those indicated by such forward-looking statements. These and other risk factors are set forth under the caption "Risk Factors" in the Company's Annual Report on Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
, the Company's quarterly reports on Form 10-Q Form 10-Q

See 10-Q.
 and the Company's other filings with the U.S. Securities and Exchange Commission. These filings are available on a website maintained by the Securities and Exchange Commission at www.sec.gov. The Company expressly disclaims any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements contained herein as a result of new information, future events or otherwise.
COPYRIGHT 2009 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2009 Gale, Cengage Learning. All rights reserved.

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Publication:Business Wire
Geographic Code:1U5GA
Date:Nov 10, 2009
Words:555
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